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Amazon.com: A Lesson On Core Competency

For those of us who remember the humble beginnings of Amazon.com, we know that Amazon was all about books - and I'm not talking about th...
Internet Marketing Performance Measures

Marketing is getting so complex that sometimes it makes more sense to take a step back and get a clear idea of what really matters. I was r...
Go To Market Strategy

I'm often asked about the art and science of a go-to-market strategy. Although there's really not perfect plan when it comes to dev...
Marketing Forums Provide The Answers You Need

I know it's happened to you. In fact, I'm sure it happens quite often. You're working on a website, blog, or some type of mark...
Prize Marketing; Another Way To Capture Audiences

In today’s highly fragmented marketing channels, finding new ways to attract customers and engaging existing audiences has become an increas...
The Latest Craze in Social: Buying Twitter Followers

While SEO and article marketing are finally taking shape on the Internet as a viable means to approach online marketing, another effective m...
5 Non-Traditional Ways to Market Your Business Online

Today we look at some non-traditional ways to market your business online. Check out these great strategies for generating traffic to your ...
Effective Marketing Strategies For Building Your Business

One frequently overlooked aspect of marketing is the concept of the loyalty program. There are many different types of loyalty programs but...
Customer Acquisition Marketing through email: Avoid the Spam Folder

Customer acquisition marketing is the process of identifying, approaching and fostering new customer relationships. Whether you are the Coca...
How to Install a WordPress Blog

This past week I tried to install WordPress on a new domain via a "quick install" feature on Godaddy.com. Guess what? It didn...