This week I read an amazing article by Ryan Woolley via Search Engine Watch which really hit the mark. Being nuts about search engine optimization and getting my websites and blogs ranked in the top organic positions has always been an obsession for me.
And lately, there's been a lot of conflicting information about SEO and what factors have been given additional weight from the latest Google algorithm changes.
That being said its very difficult to separate fact from fiction when so called "experts" profess the impact of Google's seemingly daily, weekly, and monthly changes. The reason I've decided to mention Ryan and this week's article is because it really drives home what we knew all along - that sound SEO principals are still the driver of top search engine placements.
Achieving top search engine placements requires an effective recipe that delivers consistent results. This secret recipe is one that might need a few tweaks here and there but consistently performs. The recipe consists of good keyword research, on page optimization, off page optimization, and measurement.
In the diagram presented in this post, you see the factors that are essential for off page optimization which is largely comprised of building inbound links to your website or blog. Whether you focus on forum posting, guest blog posts or commenting, the goal is to attract and develop inbound links to your web properties from high authority sites and pages. I know the recipe is fairly simple but finding the ingredients can be a real challenge. This is why individuals and companies that do a good job of SEO are so widely regarded and sought after by those seeking top placements.
One of the most important aspects of off page optimization is not just where you are getting links from buy how they appear on third party sites. In addition to the sources of inbound links noted in the fantastic article by Ryan is the need to pay attention to the format of your links. Always make sure to include your keywords in the link text of the link. By embedding your keywords, you give Google and other major search engines a clear understanding of what terms your site should be associated with.
By starting with on page optimization and building a consistent inbound link development program, you can dramatically improve your search engine ranking. Add the proper link formatting, using anchor text, and you're sure to get the results you're looking for.
Do you have some valuable link building ideas you'd like to share? Be sure to Like, Retweet, and +1, this post as well as comment to share your ideas.