tag:blogger.com,1999:blog-41496852829711729082024-03-12T21:53:00.407-07:00The Marketing BlogRosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comBlogger51125tag:blogger.com,1999:blog-4149685282971172908.post-20877491956670137412012-04-03T07:43:00.000-07:002012-04-04T01:35:17.574-07:005 Non-Traditional Ways to Market Your Business Online<div dir="ltr" style="text-align: left;" trbidi="on"><div style="font-family: Arial,Helvetica,sans-serif;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4_nF1nSK9IYs5w6Wnz1tup0Yt-2VN6Js5HKmOl2G8HgD1cf0YhVkaKwcoWaCjxsZDTskEnu2HbTugEfzJDsk2RiSwNIhaBI3TVyg8uDYfPJhd7WCmCMruU69NPyYhqivxiJr66LbyGW8C/s1600/Social-Media-Marketing.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="152" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4_nF1nSK9IYs5w6Wnz1tup0Yt-2VN6Js5HKmOl2G8HgD1cf0YhVkaKwcoWaCjxsZDTskEnu2HbTugEfzJDsk2RiSwNIhaBI3TVyg8uDYfPJhd7WCmCMruU69NPyYhqivxiJr66LbyGW8C/s200/Social-Media-Marketing.jpg" width="200" /></a></div>Today we look at some non-traditional ways to market your business online. Check out these great strategies for generating traffic to your business and offers.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;">QR Codes – they’re those little cubes made of white and black boxes that are popping up in every store front and every flier you see these days. They’re changing the way people are sending customers to their website.<br /><br /><b>So, what are they?</b></div><div style="font-family: Arial,Helvetica,sans-serif;">A QR code is a bar code that can be read using a smart phone app. These bar codes can hold information including URL’s, phone numbers, and even text. Users simply scan the bar code with their phone, and the code tells the phone to visit a website, display some text, or make a phone call.<br /><br /><b>How can I make one?</b></div><div style="font-family: Arial,Helvetica,sans-serif;">There are a variety of QR code generators out there online:<a href="http://www.blogger.com/%E2%80%9Dhttp://qrcode.kaywa.com/%E2%80%9D" rel="nofollow" target="_blank">Kaywa</a><a href="http://www.blogger.com/%E2%80%9Dhttp://www.qrstuff.com/%E2%80%9D" rel="nofollow" target="_blank">QR Stuff</a><a href="http://www.blogger.com/%E2%80%9Dhttp://goqr.me/%E2%80%9D" rel="nofollow" target="_blank">Go QR</a><br /><br />You simply fill out the form on the generator’s website, and download the QR image it provides you. You can then us that QR code anywhere to share the information you stored within it. You can also have a promotion company make them for you and consult you on how to use them.<br /><br /><a name='more'></a></div><h4 style="font-family: Arial,Helvetica,sans-serif;">Check out how Diesel is using QR codes:</h4><div style="font-family: Arial,Helvetica,sans-serif;"><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/4OZmbBPym1k" width="560"></iframe></div><h2 style="font-family: Arial,Helvetica,sans-serif;"> </h2><h2 style="font-family: Arial,Helvetica,sans-serif;">Viral Videos</h2><div style="font-family: Arial,Helvetica,sans-serif;">From the Antoine Dodson video to “Don’t Tase Me Bro’!” funny and/or compelling online videos have proven to have the power to reach millions in a matter of days. The days when viral videos were the created on accident is gone. Businesses are now tapping into this lucrative market to spread the word about their products.The most popular example of this kind of marketing is the Old Spice commercial. The video hit 5.9 million views and 22,000 comments within just a few days of being posted to YouTube. The month of the release, Old Spice more than doubled their sales.<br /><br />Don’t have this big of a budget? You don’t have to. <a href="http://www.blogger.com/%E2%80%9Dhttp://www.dollarshaveclub.com/how-it-works%E2%80%9D" rel="nofollow" target="_blank">Dollar Shave Club</a> made a low budget viral video for their product. Believe it or not, this low budget production got Dollar Shave Club 3 million views. That’s a lot of visibility for your brand!</div><iframe width="560" height="315" src="http://www.youtube.com/embed/ZUG9qYTJMsI" frameborder="0" allowfullscreen></iframe><h2 style="font-family: Arial,Helvetica,sans-serif;"> </h2><h2 style="font-family: Arial,Helvetica,sans-serif;">Infographics</h2><div style="font-family: Arial,Helvetica,sans-serif;">Ask any SEO in the business, and they will tell you: Infographics encourage shares, shares build links, and links are GOOD. The way Google works is by a complex algorithm that ranks your site against other sites for particular search terms. One way that Google ranks your site is by examining all the links that point to that site.The general rule is the more links, the better; however, natural links are the most valuable. Natural links are the links that get built without much involvement from you. One way to encourage those natural links is to build link-bait.Link-bait is basically any content that people want to show other people. In the past few years, marketers have seen that infographics are great for this task. An infographic is basically a visualization of statistics and data.<br /><br /><img height="297" rel="nofollow" src="http://awesome.good.is/transparency/web/1201/do-college-freshmen-feel-academically-prepared-for-classes/transparency.jpg" width="400" /><br /><br />These graphics aren’t easy to make. If you don’t have an in house designer, I’d suggest finding a designer to build the graphic for you. Make sure to have a little piece of branding at the bottom. It’s a great way to build some brand recognition while you build those links.</div><h2 style="font-family: Arial,Helvetica,sans-serif;"> </h2><h2 style="font-family: Arial,Helvetica,sans-serif;">Guest Posting</h2><div style="font-family: Arial,Helvetica,sans-serif;">Guest posting, like infographics, are a great way to build links, but they also have hidden value. Guest posts are also about relationships. When a blogger lets you post an article on their site, they’re telling everyone who reads their blog that you are an expert in your field.Being seen as an expert can be extremely valuable because experts have influence, and influence sells. If you can get a few guest posts on blogs with relatively high readership in your industry, you will definitely start pulling in more leads.So, how do you get bloggers to post one of your articles on their website? It’s easy – just ask. Most bloggers are open to having another writer post on their blog, but there are a few rules you need to follow.Make sure that the content you send them is of quality and of value. No one wants to post a poorly written article on their site, nor do they want to post something that is just shameless self-promotion of your brand. Your guest post has to benefit the host of the site as much as, if not more than, it benefits you.</div><h2 style="font-family: Arial,Helvetica,sans-serif;"> </h2><h2 style="font-family: Arial,Helvetica,sans-serif;">Become a Resource</h2><div style="font-family: Arial,Helvetica,sans-serif;">Another way to be seen as an expert in your field is to become a resource. Do you have some insightful knowledge about how to do a particular task in your field? Put a post on your company blog about it. Do you know of a great industry-relevant book? Review it.People are looking for these resources all over the web, and if they find it on your website, you’re the expert. For example, I write a blog related to the graphic design industry. In order to gain readership of other designers, I post tutorials, design resources, and inspiration on a regular basis. Not only does this help me be seen as an expert, but it’s also another way to encourage links and gain some more brand recognition.</div><h2 style="font-family: Arial,Helvetica,sans-serif;"> </h2><h2 style="font-family: Arial,Helvetica,sans-serif;">Get started!</h2><div style="font-family: Arial,Helvetica,sans-serif;">Mark Zuckerburg is known to have said, “Done is better than perfect,” and he’s right. You don’t have to perfect your writing or video skills to get started on these techniques. Practice makes perfect, and trying can never hurt. So get started right now.</div><h4 style="font-family: Arial,Helvetica,sans-serif;"> </h4><h4 style="font-family: Arial,Helvetica,sans-serif;">About the Author</h4><div style="font-family: Arial,Helvetica,sans-serif;">Courtney Cox is a graphic designer, web developer, SEO, and blogger. She is currently taking an internship at <a href="http://wrightimc.com/" rel="nofollow" target="_blank">WrightIMC</a>, while maintaining her <a href="http://courtneycoxcreative.com/">freelance design company</a>. She is working on her Bachelor’s Degree in Emerging Media and Communication at the University of Texas at Dallas. </div></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-71984745728881909342012-03-25T15:47:00.000-07:002012-04-04T01:38:45.708-07:00All-In-One Marketing: How To Reach Your Audience Anywhere<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript" src="http://tweetmeme.com/i/scripts/button.js"></script></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIwlauYnSRbHm588vERwjbkiWlCcslaDdiyG47fceRoF5bFHa76jmaBlY3K5dt-han33yOzNjNvHi5KwL0E6rr-95CII1SMqqBKBWFvOo0nKM6Rpxc7akh59zsZpixoAiE0EH008vRvObC/s1600/allinone.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="123" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIwlauYnSRbHm588vERwjbkiWlCcslaDdiyG47fceRoF5bFHa76jmaBlY3K5dt-han33yOzNjNvHi5KwL0E6rr-95CII1SMqqBKBWFvOo0nKM6Rpxc7akh59zsZpixoAiE0EH008vRvObC/s320/allinone.png" width="320" /></a><br /><div style="font-family: Arial,Helvetica,sans-serif;">There are so many different ways to stay connected with our target market that finding the best way to communicate with prospects effectively can be a challenge. Due to the complexity of multiple communication preferences (social media, direct mail, advertising, etc.), identifying and engaging prospects and customers individually, is your best opportunity for cutting through the clutter. </div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;">To be an effective communicator, you really need to start with the premise that it’s nearly impossible to reach 100% of your target audience using a single tool. There are so many different ways to communicate (ex: like email or text) that understanding and identifying each person’s preferred method of communication is paramount. If you’re currently using only using one method of communication with customers or prospects, chances are your response rates are really low. </div><div style="font-family: Arial,Helvetica,sans-serif;"></div><a name='more'></a><br /><div style="font-family: Arial,Helvetica,sans-serif;">Improving your communication begins by asking how to communicate with your entire audience, without being overwhelmed with multiple services, different forms of media, learning several different complex programs, or having all customer data stored throughout multiple systems? Marketing technology has evolved to address this issue and make multi-model communication manageable. </div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;">Just as the <a href="http://www.marketingscoop.com/internetmarketingforum" target="_blank">SCOOP Marketing Forum</a> is a centralized hub for online marketers, centralized hubs for outbound marketing are multi-channel marketing platforms. There are quite a few of them out there that are pretty good. With platforms like this, business owners can send "quick blasts" to all the people on their distribution lists using different media. </div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;">It seems that mobile marketing and social media marketing are quickly becoming the channel of choice for marketing in this generation. In fact, I saw a poll the other day on Linked In that stated e-mail is the most popular medium for people between the ages of 30-40, while social media is the preferred channel for young adults between 20-30. SMS comes close behind between the same age group of 20-30. Some people are also saying that e-mail is slowly declining in favor of social media and mobile messaging, however I believe that e-mail is a different beast on its own. </div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;">Multi Channel Marketing tools from companies like <a href="http://tools.uzmarketing.com/manageAccount/signup.php?promocode=1233">UZmarketing</a> combine the power of mobile text, email, IM, voice, and social media in to one interface. Most of these platforms are able to seamlessly orchestrate an entire marketing campaign through all popular modes of communication. These platforms allow business owners and decision makers who have little time, staff, or knowledge to compose marketing campaigns that are as sophisticated as some of the campaigns major corporations use. </div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;">The best part of using a tool to integrate many different modes of communication is effective customer management. By having clear insight into what has been communicated and to whom, you stand a much better chance of enriching your dialog with customers and even prospects. Using platforms that integrate the latest means of reaching your audience with the latest technology are vital given each user’s preference for sending and receiving messages. </div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;">This is an area that is of great interest to me. If you have a platform you use to manage your communications across different platforms, please let Marketing Blog readers know about it. With better tools we can improve your relationship with our target market and elevate the “user experience” associated with our brands. </div><br /></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-15916249959357100362012-03-16T14:56:00.000-07:002012-04-04T01:38:45.734-07:00How to Install a WordPress Blog<div dir="ltr" style="text-align: left;" trbidi="on"><div><div class="separator" style="clear: both; text-align: center;"></div><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2012/03/how-to-install-wordpress-blog.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUIsjjsYQDiVrBB-GWs-m0LGKIlb4nyCVS8e0KGfswSd0mq1urbQvs6M1m0ag62EI8x_u6Pik62OXZ12KhkQReNTkA9WrWAkcQQ6W-ryYgi24Sa3kHU30i1KXsrLhyegYTbYJG80O5WLlk/s1600/wp.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUIsjjsYQDiVrBB-GWs-m0LGKIlb4nyCVS8e0KGfswSd0mq1urbQvs6M1m0ag62EI8x_u6Pik62OXZ12KhkQReNTkA9WrWAkcQQ6W-ryYgi24Sa3kHU30i1KXsrLhyegYTbYJG80O5WLlk/s1600/wp.jpg" /></a><br /><div style="font-family: Arial,Helvetica,sans-serif;">This past week I tried to install WordPress on a new domain via a "quick install" feature on Godaddy.com. Guess what? It didn't work. The good news is that with some back and forth with Godaddy support, I finally got the real instructions. If you're struggling to install WordPress on a new domain, follow these instructions.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;">Installing WordPress using Go Daddy Hosting Connection is the easiest way to get WordPress up and running on your domain if it works (it didn't for me).</div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;">However, you can install it manually into your shared hosting account using the following instructions.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><b>To accomplish this, you will need the following items:</b></div><div style="font-family: Arial,Helvetica,sans-serif;">-A compatible hosting account which supports PHP and MySQL</div><div style="font-family: Arial,Helvetica,sans-serif;">-Your FTP account login information. This includes the FTP User Name and Password for your hosting account.<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span><span style="font-family: Arial,Helvetica,sans-serif;"></span></div><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">-A MySQL Database for WordPress and the Database information.</span></div><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">-The latest version of WordPress which you can download from <a href="http://www.wordpress.org/" rel="nofollow" target="_blank">Wordpress.org</a></span><br /><ul style="font-family: Arial,Helvetica,sans-serif;"></ul><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;"><b>NOTE:</b>This article assumes you already have a compatible hosting account and your FTP login information. If this is not the case, obtain these items and then return to the article.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><a name='more'></a><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;">The next step is to create a MySQL Database for WordPress. No one ever told be this about installing WordPress but trust me - this is what gets your installation actually working. Follow these specific instructions and you'll be up and running in not time.</div><div style="font-family: Arial,Helvetica,sans-serif;">-Log in to your Account Manager </div><div style="font-family: Arial,Helvetica,sans-serif;">-Click Web Hosting.</div><div style="font-family: Arial,Helvetica,sans-serif;">-Next to the hosting account you want to use, click Launch.</div><div style="font-family: Arial,Helvetica,sans-serif;">-In the Databases section of the Hosting Control Center, click the MySQL icon.</div><div style="font-family: Arial,Helvetica,sans-serif;">-Click Create New Database.</div><div style="font-family: Arial,Helvetica,sans-serif;">-Enter a description, WordPress for instance.</div><div style="font-family: Arial,Helvetica,sans-serif;">-Enter a user name and password.</div><div style="font-family: Arial,Helvetica,sans-serif;">-Specify your MySQL version.</div><div style="font-family: Arial,Helvetica,sans-serif;">-Specify whether you want to allow Direct Database Access.</div><ul style="font-family: Arial,Helvetica,sans-serif; text-align: left;"></ul><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;"><b>NOTE:</b> Direct Database Access is a less secure way to manage your hosted databases which most users do not require. If you do not need to access your database remotely, then you should not enable Direct Database Access. For more information, see Why Connect Remotely to Shared Hosting Databases.</div><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;">Verify your MySQL database settings. If everything looks OK, click OK. It may take a few minutes to create your database. Click your browser's Refresh button to check if your database is ready.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;">Once you have set up a database for your account, you can find your host name information by clicking the Pencil icon next to the name of your database. Note the following items, as they will be needed later in the install process:</div><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;"></div><ul style="font-family: Arial,Helvetica,sans-serif; text-align: left;"></ul><ol style="text-align: left;"><li>Host Name</li><li>Database Name</li><li>Database User Name</li></ol><ul style="font-family: Arial,Helvetica,sans-serif; text-align: left;"></ul><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;">Now, you need to download the latest version of WordPress from their servers. This can be found at WordPress.org.<br /><br />-Install WordPress</div><ul style="font-family: Arial,Helvetica,sans-serif; text-align: left;"></ul><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;">Unzip the file from WordPress, and then upload the contents of the WordPress folder to your hosting account using an FTP client. This directory can be stored anywhere in your account, in this example it will be in the root (http://www.coolexample.com). <b>NOTE: </b>Do not upload the wordpress folder itself, only its contents.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;">Begin the WordPress installation by going to http://www.coolexample.com/wp-admin/install.php.</div><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;">-Click Create a Configuration File.</div><ul style="font-family: Arial,Helvetica,sans-serif; text-align: left;"></ul><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;">Click Let's go!</div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;">Complete the following fields, and then click Submit:</div><ul style="font-family: Arial,Helvetica,sans-serif; text-align: left;"></ul><ol style="font-family: Arial,Helvetica,sans-serif; text-align: left;"><li><span style="font-size: small;">Database Name — Enter your database's name.</span></li><li><span style="font-size: small;">User Name — Enter your database's name.</span></li><li><span style="font-size: small;">Password — Enter your database's password.</span></li><li><span style="font-size: small;">Database Host — Enter your database's Host Name.</span></li><li><span style="font-size: small;">Table Prefix — Do not modify this field, unless you want to run multiple WordPress installations.</span></li></ol><ul style="font-family: Arial,Helvetica,sans-serif; text-align: left;"></ul><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;">Click Run the install.</div><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;">Complete the on-screen fields for your blog's details, and then click Install WordPress.</div><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;">That's it! Your WordPress blog is now installed. For assistance in the set up and maintenance of your blog, see the Getting Started with WordPress page at WordPress.org. Also, be sure to search online for help from people who are experiencing the same issues you might be having with WordPress as a full site or blog. Happy blogging!</div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><br /></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-91356009283279859062012-03-11T17:31:00.000-07:002012-04-04T01:38:45.759-07:00Staying Focused: Marketing Made Simple<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2012/03/staying-focused-marketing-made-simple.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjci6ATH-G4OxtBuH-vu3Fi2ksZXsWCmI_l0iuKacl4cIUbS6RhRc1cZhbEXVdhKE4hc9CJs-lM7FlxlI5rUqGPb6ff600zVWl40JkzJ1kfc8e6QMY5a1bIxsQleB7ZG7eEuRt4hU9mgl4m/s1600/focus.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjci6ATH-G4OxtBuH-vu3Fi2ksZXsWCmI_l0iuKacl4cIUbS6RhRc1cZhbEXVdhKE4hc9CJs-lM7FlxlI5rUqGPb6ff600zVWl40JkzJ1kfc8e6QMY5a1bIxsQleB7ZG7eEuRt4hU9mgl4m/s320/focus.jpg" width="320" /></a><br /><span style="font-family: Arial, Helvetica, sans-serif;">Staying focused in a social world is becoming more and more complex every day. It's not uncommon to be inundated with tweets, facebook posts, IM's and other communications throughout the day. Although I feel that I've done a reasonably good job of managing these "updates", I have to admit that it's quite distracting.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Those who are successful with online marketing or marketing in general have learned to focus. I've been working towards improving my focus each day and reminding myself that I'm in control of my schedule. I know this is easier said than done. That said I wanted to share my strategies for staying focused on your most important marketing projects and getting them done.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Here are my tips and strategies for staying focused, being productive, and getting results.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"></span><br /><a name='more'></a><b style="font-family: Arial, Helvetica, sans-serif;">1. Write down all of the goals and tasks you have. </b><span style="font-family: Arial, Helvetica, sans-serif;"> I never realized how exhausting it can be to keep a mental list of everything you need to do in your head. For a long time I've been in the habit of writing my goals and tasks down every day. Although my goals don't change daily, my tasks do. The great Earl Nightingale once said that, "you can't manage time, only tasks." And he was right. Each day, write down the top 3 - 6 things that you must complete to move you in the direction of your goals and don't go to sleep until you've accomplished them.<br /></span><br /><b style="font-family: Arial, Helvetica, sans-serif;">2. Turn off the noise. </b><span style="font-family: Arial, Helvetica, sans-serif;">You don't have to unplug completely from Twitter, Facebook, LinkedIn, or Pinterest, but you should schedule time each day to login and interact. When you establish times to engage, you'll be much less reactive and more in control of your time.<br /></span><br /><b style="font-family: Arial, Helvetica, sans-serif;">3. Every day, spend a few minutes prioritizing. </b><span style="font-family: Arial, Helvetica, sans-serif;">If you've created a list of tasks, you're half way there. The second step is to prioritize your list. Start with the tasks that take the least amount of time to complete. Are there a couple of tasks that you can knock out in a few minutes? If so, get them done. You'll feel a great sense of accomplishment and have a shorter list to work from.<br /></span><br /><b style="font-family: Arial, Helvetica, sans-serif;">4. Team up with others to complete your goals. </b><span style="font-family: Arial, Helvetica, sans-serif;"> Staying focus can be easier when you share the burden. Be open to working with others and holding your partners accountable for specific goals and outcomes. not only does this ensure completion of given tasks that others are responsible for but can help you stay motivated and on track.<br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;">These are just some of the ways that I stay focused on my marketing projects. What are some of the techniques you use? Do you have your own incentives to complete a campaign? What other techniques do you use? Share your strategies with other readers of the Marketing Blog!</span><br /><br /></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-15072835978045385922012-03-02T07:34:00.000-08:002012-04-04T01:38:45.781-07:00The Latest Craze in Social: Buying Twitter Followers<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div><span style="font-family: Arial;"></span><br /><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2012/03/latest-craze-in-social-buying-twitter.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK5vSv2q_evP091UEmuucatE_If-kExh97mUwpNYVUOH2dl_oPTsStpa2q99vMqhMBvbKmZsh7BIxBJaVUU0X8pAufwWUxWgyx3x40C0MnbBB2R74mUzRZOJ3zyBtclAHSmY0DnPDv5npy/s1600/want-more-followers.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK5vSv2q_evP091UEmuucatE_If-kExh97mUwpNYVUOH2dl_oPTsStpa2q99vMqhMBvbKmZsh7BIxBJaVUU0X8pAufwWUxWgyx3x40C0MnbBB2R74mUzRZOJ3zyBtclAHSmY0DnPDv5npy/s320/want-more-followers.jpg" uda="true" width="320" /></a><br /><span style="font-family: Arial, Helvetica, sans-serif;">While SEO and article marketing are finally taking shape on the Internet as a viable means to approach online marketing, another effective method to look into is social media marketing. With the huge surge of social media networks these days, it is undeniable that it has a great influence on people, on the web and as well as reality. What greater influence is there than the ability to instill social proof and credibility in an instant?</span><br /><br /><span style="font-family: Arial;">From a marketing standpoint, a small-medium business owner, corporation, or blogger, requires the help of social media to escalate to the next level of doing great business. One outstanding social media network that functions as the virtual market place to showcase products and promotions quickly is Twitter. Within three years, it has become the number one platform that the world favors to disseminate information quickly as possible.</span><br /><br /><span style="font-family: Arial;"></span><span style="font-family: Arial;">If you haven't started your own account or profile on Twitter, you should get engaged as soon as possible. Not only can you develop a following but you can reach others in your niche or social environment. If you're an experienced Tweeter, you know how powerful Twitter can be for interacting with others and supporting your marketing goals. As your audience builds, so does your online influence.</span> <br /><br /><a name='more'></a><span style="font-family: Arial, Helvetica, sans-serif;">Which is why, people are now quick to build and buy followers on Twitter. Today, having Twitter Followers is a valuable asset for any marketing campaign. Here are some reasons why marketing specialists are drawn to Twitter and why having Twitter Followers is all the rage.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;"><strong>1. Building Awareness</strong></span><br /><span style="font-family: Arial, Helvetica, sans-serif;">Twitter has the uncanny ability to build awareness through tweets from other people. Whether they are from strangers or friends, it is the ability to disseminate awareness quickly in one 140 character tweet.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;"><strong>2. Social Proof And Credibility</strong></span><br /><span style="font-family: Arial, Helvetica, sans-serif;">It may seem irrelevant to some users, but marketing specialists are now quick to use this platform as a means to garner as much attention as possible for its product. In Twitter, having a large social following is relevant to people online because it enforces the credibility and image of a company. Studies have shown that humans are genuinely curious and having a large following encourages their curiosity.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;"><strong>3. The Audience For Sales Conversions</strong></span><br /><span style="font-family: Arial, Helvetica, sans-serif;">If you serve a certain niche of products, what better way to attract the right audience than getting the right followers on Twitter to follow your account? Getting Twitter followers to follow your account can get the right people who are interested in your product and can increase your chances of making sales conversions. With the right interaction, these Twitter followers can help spread your tweet further down to their own networks.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">This is merely a tactical step to achieve a successful marketing strategy in no time. Twitter also offers the real time interaction between the company and its consumers to secure a long-term relationship. If you are having a hard time getting Twitter followers on your own, then why not consider all of your options. Whether you chose to develop campaigns that aggressively recruit Twitter followers or purchase followers from credible sources, growing your list of followers is paramount.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;"><strong>About</strong></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><em>Buy Real Followers</em> is a company under Buy Real Marketing, a wholly owned company by Clicking Labs, Inc. The company specializes in Web 2.0 Business Applications, Web Traffic, SEO Tools and Social Media Marketing. Learn more to buy followers on Twitter. Each product specifically addresses a need within the web marketing arena. The scope of their marketing services includes the following networks: Facebook, YouTube, Twitter, Vimeo, Tumblr, Google Plus and SEO for web properties. </span><a href="http://www.buyrealfollowers.com/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">Buy followers on Twitter</span></a></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-54119631871992779532012-02-27T17:53:00.000-08:002012-04-04T01:38:45.800-07:00Big Changes At Hotels.com<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2012/02/big-changes-at-hotelscom.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOfiOQSBWOXnUVYBXic8LckNY7bds6RZoiBh1YV_nZt_5ODys5buVxX-cLgTQQOxE4dc-zry3mgushCYPvvCGiLAy86c_bieYYrrgS8aQpfxwc84cHFW91ioAyTEWAsQ1bj3jg32HURrVw/s1600/hotels2.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOfiOQSBWOXnUVYBXic8LckNY7bds6RZoiBh1YV_nZt_5ODys5buVxX-cLgTQQOxE4dc-zry3mgushCYPvvCGiLAy86c_bieYYrrgS8aQpfxwc84cHFW91ioAyTEWAsQ1bj3jg32HURrVw/s200/hotels2.png" width="178" /></a></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">This week we interviewed Vic Walia, senior director for global brand advertising at hotels.com. The mega brand is making some major branding changes to enhance their brand and expand their reach. Check out this marketing blog exclusive interview:</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-size: small;">1. What's the primary motivation for the new Hotels.com logo?</span></b><span style="font-size: small;"><b> </b>We wanted to unify the brand globally and show our customers whether booking from or traveling to the US, London or Tokyo, it’s the same travel experience with hotels.com. We also wanted to convey our expertise and longstanding leadership in the market. </span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>2. In conjunction with the logo update you're also changing your tagline. Can you provide some insight into the update?</b>Finding travelers the perfect place is really the core of what we’ve done for 20 years so we wanted to remind customers that we’re about hotels, and only hotels. We sell over 30 million room nights every year with up to 100,000 deals so we know our customers count on us to find the perfect room, which is why our new tagline resonated so well with our loyal customers on Facebook.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>3. How has the Hotels.com brand evolved in the last year and where do you see it going in the future?</b>The brand continues to focus on its core business, hotels. The travel market and ecommerce market is a dynamic one and constantly changes and Hotels.com will adjust accordingly, as it always has.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4Ck1AjpcbxUVHwGriQGuo3M81SJ7iQkMR2Bcjn9-HijMkp6hO0rgcgHQO_hO72yyWzbsYHhuzME_QL1MH5UAzt272WMK8Cnjz0Q-98xBeu2gpWXn7CxyaSZUhr-ELRUzhPpx03tWwFjwQ/s1600/hotels1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="87" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4Ck1AjpcbxUVHwGriQGuo3M81SJ7iQkMR2Bcjn9-HijMkp6hO0rgcgHQO_hO72yyWzbsYHhuzME_QL1MH5UAzt272WMK8Cnjz0Q-98xBeu2gpWXn7CxyaSZUhr-ELRUzhPpx03tWwFjwQ/s320/hotels1.jpg" width="320" /></a></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-size: small;">4. In your release you mentioned additional changes in the next couple of quarters. Can give our readers some insight into additional brand related changes you'll be making?</span></b><span style="font-size: small;"><b> </b>In addition to the logo change globally, we will be integrating a new look and feel among all of our sites globally to help unify the brands. We have also began using our new font style within all of our creative from TV advertising, sale messaging and emails. New sub-logos have also been released in the new style for the loyalty program, Welcome Rewards and for Deal of the Day to name just a few. We are updating our Photography our Site Copy and overall page designs in order to give users a better, more informed experience as they navigate the site. </span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>5. How will you measure the reaction and feedback to your new branding (logo, tagline, etc.)?</b>The feedback will be measured most clearly by business results. Plus, we have already tested the new logo, tagline and creative with research to ensure that it appeals to our current customer base as well as any new potential customers. </span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGVcimmB8q8zjCNV1wQmOp15Bcjli0K5jRQu5gewQ-c63oI4DFwvptH4sxLcEtvP4H6230JGnzsmIAdhHIqvD2G1Y_T918NOf6R2Lu1phDr_AGsyY1Mo8uzcVNsVn56TxSQ8jjDAWjUuU2/s1600/224b48b.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGVcimmB8q8zjCNV1wQmOp15Bcjli0K5jRQu5gewQ-c63oI4DFwvptH4sxLcEtvP4H6230JGnzsmIAdhHIqvD2G1Y_T918NOf6R2Lu1phDr_AGsyY1Mo8uzcVNsVn56TxSQ8jjDAWjUuU2/s1600/224b48b.jpg" /></a></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Special thanks to Vic Walia for sharing his rebranding secrets with us. </span>He is a Brand Marketing Director with over 13+ years of experience managing several billion dollar consumer brands in the Food, FMCG, Travel/Leisure and E-commerce categories.<span style="font-size: small;"> </span></div></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-86523991671896684692012-02-20T20:16:00.000-08:002012-04-04T01:38:45.827-07:00How to Get ATTENTION<div dir="ltr" style="text-align: left;" trbidi="on"><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript"> tweetmeme_url = 'http://marketing-expert.blogspot.com/2012/02/how-to-get-attention.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"> </script></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsxW3doSU671hKde0ZUKxnuzN7NPykemK5ATGLnwUXnZxDYFtGnlEpK7KwWplGFjkoevhIQT8ozTo5XA1Hi_Qvd2mKr2fIgo5HwQNmKR30BpD_dtnGObocjOra1LTSAUxTQSiyjhXd4Ft8/s1600/times_square_1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsxW3doSU671hKde0ZUKxnuzN7NPykemK5ATGLnwUXnZxDYFtGnlEpK7KwWplGFjkoevhIQT8ozTo5XA1Hi_Qvd2mKr2fIgo5HwQNmKR30BpD_dtnGObocjOra1LTSAUxTQSiyjhXd4Ft8/s320/times_square_1.jpg" width="320" /></a><span style="font-family: Arial, sans-serif;">I want tostart this post with a simple, yet profound question for you to ponder aboutyour own business…</span><br /><div class="MsoNormal"><br /></div><div class="MsoNormal"><i><span style="font-family: Arial, sans-serif;">“What is the one thing and first thingyou just do to get money in your business?”<o:p></o:p></span></i></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, sans-serif;">The answers Ihear when I ask this question from a live audience ranges from “Create aproduct” to “Make a sale.”<o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, sans-serif;">While theseanswers seem to make sense, the very first thing you must do in order to getmoney in your business is to <b>GET THEATTENTION OF YOUR TARGET MARKET</b>. It’sthe critical first step to any marketing effort.<o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, sans-serif;">My mentor,Dan Kennedy, has this to say about this topic, <o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><i><span style="font-family: Arial, sans-serif;">“It happens constantly and it is thehidden secret reason why so many marketing campaigns fall way short of theirpotential. Not because the offer isn’tgood or wouldn’t be welcomed by all the recipients; simply because many of therecipients never know about it because we fail to command their attention.”</span></i><br /><span style="font-family: Arial, sans-serif; font-size: 12pt;"></span><br /><a name='more'></a><br /><span style="font-family: Arial, sans-serif; font-size: 12pt;">Reread Dan’s statement. It’s simple, yet profound. Basically you can have the best product orservice, yet if you are not getting the attention of your target market, you’regoing to go broke.</span></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"></div><div class="MsoNormal" style="text-align: left;"><span style="font-family: Arial, sans-serif;">Not too longago I was visiting <st1:place w:st="on"><st1:city w:st="on">New York City</st1:city></st1:place>. While there, I strolled over to <st1:place w:st="on">Times Square</st1:place>. Ifyou’ve ever been to <st1:place w:st="on">Times Square</st1:place> you know it’san overwhelming sensory experience. There’s traffic noise, visual noise, people noise. It’s a bombardment and if you stay there toolong and your senses start to become numb.<o:p></o:p></span><br /><span style="font-family: Arial, sans-serif;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><img border="0" height="409" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi8MyLMHXU34wABNJcvkNJiosRUbTa3F6ZpX23ilklbRkJb4lWbVvKbWQbb2SDkXbsQI0tA8Y5-7ZkucwmqZ36sNK1RKreGdvGpH_wuNUaMEGUSG-lRSStWsnusNEJYayemplxke_GDZia/s640/copydoodles_before.jpg" width="640" /><span id="goog_1517454880"></span><span id="goog_1517454881"></span><a href="http://www.blogger.com/"></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"></div><div class="MsoNormal" style="text-align: left;"><span style="font-family: Arial, sans-serif;">Trying tomarket your product or services today is no different than standing in <st1:place w:st="on">Times Square</st1:place> and yelling at the top of your lungs. There’s no escape to all the marketing andadvertising noise people face. TV,radio, billboards, newspaper and magazines, direct mail, banner ads, pop-upads, Google ads. 24 hours a day, 7 days a week, 365 days a year.<o:p></o:p></span></div><div class="MsoNormal" style="text-align: left;"><br /></div><div class="MsoNormal" style="text-align: left;"><span style="font-family: Arial, sans-serif;">Yourchallenge is to cut through all the noise and clutter and createtop-of-the-mind awareness with your target market.<o:p></o:p></span></div><div class="MsoNormal" style="text-align: left;"><br /></div><div class="MsoNormal" style="text-align: left;"><span style="font-family: Arial, sans-serif;">Sadly… most marketingfails, because it is so “plain vanilla” and ordinary. People are busy. They’re jaded, guarded, andskeptical. Some are cheap and down-right rude.<o:p></o:p></span></div><div class="MsoNormal" style="text-align: left;"><br /></div><div class="MsoNormal" style="text-align: left;"><span style="font-family: Arial, sans-serif;"> Lots of folks have no time, no patience, andlittle interest in what you’re selling. So how can you expect to get their attention by simply adding to thenoise?<o:p></o:p></span></div><div class="MsoNormal" style="text-align: left;"><br /></div><div class="MsoNormal" style="text-align: left;"><b><span style="font-family: Arial, sans-serif;">YOU GOTTA DO THINGS DIFFERENTLY!<o:p></o:p></span></b></div><span style="font-family: Arial, sans-serif; font-size: 12pt;"></span><br /><div style="text-align: left;"><span style="font-family: Arial, sans-serif; font-size: 12pt;"><span style="font-size: 12pt;">One of the most effective techniques to grab theattention of your reader, either online or offline, is to use simulatedhandwritten notes and doodles.</span><span style="font-size: 12pt;"> </span><span style="font-size: 12pt;">In thisday and age of computer-generated everything, the power of handwriting stands out.</span></span><br /><span style="font-family: Arial, sans-serif; font-size: 12pt;"><span style="font-size: 12pt;"><br /></span></span></div><span style="font-family: Arial, sans-serif; font-size: 12pt;"></span><br /><div style="text-align: left;"><span style="font-family: Arial, sans-serif; font-size: 12pt;"><span style="font-size: 12pt;"><br /></span></span></div><span style="font-family: Arial, sans-serif; font-size: 12pt;"></span><br /><div class="separator" style="clear: both; text-align: center;"><span style="font-family: Arial, sans-serif; font-size: 12pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2O0XYuowGCkJoav6oLfKR3DcpqMjI6yy4m5_Pz17h0KomKcW28eB-TPPg1_-Gh-MoZyxqNoqeoK-Xs9L7-jAL_2b6y6r4BZK4JPaC6Buvtff2bDAtxnngxUTLLdnqJpUbPlPPiKKXcUcj/s1600/copydoodles_after.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="409" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2O0XYuowGCkJoav6oLfKR3DcpqMjI6yy4m5_Pz17h0KomKcW28eB-TPPg1_-Gh-MoZyxqNoqeoK-Xs9L7-jAL_2b6y6r4BZK4JPaC6Buvtff2bDAtxnngxUTLLdnqJpUbPlPPiKKXcUcj/s640/copydoodles_after.jpg" width="640" /></a></span></div><span style="font-family: Arial, sans-serif; font-size: 12pt;"></span><br /><div class="separator" style="clear: both; text-align: center;"><span style="font-family: Arial, sans-serif; font-size: 12pt;"><br /></span></div><span style="font-family: Arial, sans-serif; font-size: 12pt;"></span><br /><div class="separator" style="clear: both; text-align: center;"></div><span style="font-family: Arial, sans-serif; font-size: 12pt;"><div style="text-align: left;">You cannot help but see thistechnique used more and more. It’s inthe advertisements in your weekend paper; it’s on television commercials and inmagazine ads. I’ve even seen it used effectively on book covers. You are now starting to see its use on Websites, blogs and squeeze pages.<br /><br /><o:p></o:p></div><div class="MsoNormal" style="text-align: left;">The use ofsimulated handwriting goes back a long way in advertising, however, manycopywriters and marketers give me credit for this most recent and widespreaduse of handwritten doodles with the creation of <a href="https://mikecapuzzi.infusionsoft.com/go/CD/mfleischner/" rel="nofollow" target="_blank">CopyDoodles</a>®. <o:p></o:p></div><div class="MsoNormal" style="text-align: left;"><br /></div><div class="MsoNormal" style="text-align: left;">As a matterof fact, marketing guru, Bill Glazer called CopyDoodles, <i>“the biggest enhancement I have seen in the last 10 years for peoplethat are writing copy for bumping the response and making the copy much moreinteresting.” <br /><br /><o:p></o:p></i></div><div style="text-align: left;">Before CopyDoodles, theprocedure to add handwritten doodles was both time-consuming and tedious. Now you can add these powerful doodles toyour marketing in mere seconds.<o:p></o:p></div><div style="text-align: left;">Over the years, my clientsand I have done a number of split tests and across the boards the materialsthat contain handwritten notes and doodles always perform better than thosewithout them. <o:p></o:p></div><div style="text-align: left;">Of course you have to knowhow and when to use them appropriately (just slapping a bunch of CopyDoodles onyour materials without proper context can be counter-productive).<o:p></o:p><br /><br /></div><div style="text-align: left;"><b><i>So why is simulated handwriting soeffective?<o:p></o:p></i></b></div><div style="text-align: left;">Legendary direct marketer andauthor of Common Sense Direct Marketing, Drayton Bird, says, <i style="font-size: 12pt;">“The use of handwritten notes in themargins can add variety and interest to the eye and brain.” </i><span style="font-size: 12pt;">Quite simply, the widespread useof computers, word processing and laser printers has created “homogenizedmarketing.” Meaning 95% of everything looks the same. When you introduce a handwritten orhand-drawn element to the mix, it becomes very different in a simple, human-personalitykind of way.</span><br /><span style="font-size: 12pt;"><br /></span></div><div style="text-align: left;"><o:p></o:p></div><div style="text-align: left;">The effectiveness of a simplered handwritten note and doodle to a web page or direct mail piece can be hugeand over time this type of copy cosmetic technique can add thousands of dollarsto your bottom line. Try it and see foryourself!<o:p></o:p><br /><br /></div><div class="MsoNormal" style="text-align: left;">++++<o:p></o:p></div><div class="MsoNormal" style="text-align: left;"><br /></div><div class="MsoNormal" style="text-align: left;"><st1:personname w:st="on">Mike Capuzzi</st1:personname>is a marketing strategist, author, speaker and newsletter publisher. Since 1998, he has been helping entrepreneursand business owners improve their marketing and response rates. He is the inventor of the wildly successfulCopyDoodles, which allows anybody to quickly and easily add handwritingelements to their marketing. For a FREEebook on how to increase your marketing response and more information aboutCopyDoodles visit <a href="https://mikecapuzzi.infusionsoft.com/go/CD/mfleischner/" rel="nofollow" target="_blank">www.copydoodles.com</a>.<o:p></o:p></div><div class="MsoNormal" style="text-align: left;"><br /></div></span></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-50798962209219968692012-02-16T05:56:00.000-08:002012-04-04T01:38:45.853-07:00Article Marketing Tips for Businesses and Internet Marketers<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2012/02/article-marketing-tips-for-businesses.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoftf7Wj29quxsILbIS6MR1pvRCUV-1uWfnHcBPm_zpZbPq8qWUApVyPwIbCr8atgonQIlatitLEoF8zjmWPa_W_AYHmXdze8Kij583zS8dCgOR8e3N9I7bBIgbvsa47tTEQwD6E5TOZpz/s1600/article+marketing.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoftf7Wj29quxsILbIS6MR1pvRCUV-1uWfnHcBPm_zpZbPq8qWUApVyPwIbCr8atgonQIlatitLEoF8zjmWPa_W_AYHmXdze8Kij583zS8dCgOR8e3N9I7bBIgbvsa47tTEQwD6E5TOZpz/s320/article+marketing.jpg" width="320" /></a><br /><div align="center" class="MsoNormalCxSpFirst" style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">While article marketing can be a real challengefor internet marketers and online businesses, it is by far the most effectivemarketing strategy for engaging prospects, improving search engine rankings,and generating website traffic . However, in order for it to be effective, itneeds to be done properly. Here are a few article marketing tips that marketersof all levels will find helpful.</span></div><div class="MsoNormalCxSpMiddle"><br /></div><div class="MsoNormalCxSpMiddle"><b><span style="font-family: Arial, Helvetica, sans-serif;">The Systemis Not Flawed<o:p></o:p></span></b></div><div class="MsoNormalCxSpMiddle"><br /></div><div class="MsoNormalCxSpMiddle"><span style="font-family: Arial, Helvetica, sans-serif;">With Google’s recent Panda updates, many internetmarketers are starting to think that using keywords throughout their content isnot wise. Remember, this system came about as a means for the search engines tofind relevant articles for the searcher. The trick is to make sure keywords areused naturally within articles (4 or 5 times is more than enough for a 500 wordarticle). Try to also spend time acquiring quality backlinks and attentionthrough guest blogs and submissions to relevant authority sites, instead ofusing article blasting software. This is a smarter option to begin with as itmeans more exposure to your target audience.</span></div><div class="MsoNormalCxSpMiddle"><b><o:p><span style="font-family: Arial, Helvetica, sans-serif;"></span></o:p></b></div><a name='more'></a><b><span style="font-family: Arial, Helvetica, sans-serif;">Don’t Underestimatethe Power of your Own Website</span></b><br /><div class="MsoNormalCxSpMiddle"><br /></div><div class="MsoNormalCxSpMiddle"><span style="font-family: Arial, Helvetica, sans-serif;">Many people think that for every one article theyput on their website, they need five pointing back to it. This will help fordifficult-to-rank keywords, but you can still rank well without backlinking.One of the best article marketing tips that should never be overlooked ishaving hundreds of articles written (as time and budget allow) on relevantkeywords and placing them on your website. This is particularly great if you have aservice or product that can be addressed in many different ways. Remember, you can keep many web pages hiddenon your website so they can be picked up the search engines and not damage thelook of your website.</span></div><div class="MsoNormalCxSpMiddle"><br /></div><div class="MsoNormalCxSpMiddle"><b><span style="font-family: Arial, Helvetica, sans-serif;">Rememberyour Audience<o:p></o:p></span></b></div><div class="MsoNormalCxSpMiddle"><br /></div><div class="MsoNormalCxSpMiddle"><span style="font-family: Arial, Helvetica, sans-serif;">One question that successful businesses andmarketers frequently ask themselves is, “What is my target audience lookingfor?” Following on from the previoustip, always keep in mind what your audience is seeking. As a website owner(regardless of your product or service), your aim should be to become anauthority within your niche. Try to provide an extensive array of content onyour website that is helpful, well written and easy to understand. You need tohave a good reason for your audience to find you and keep coming back again andagain.</span></div><div class="MsoNormalCxSpMiddle"><br /></div><div class="MsoNormalCxSpMiddle"><span style="font-family: Arial, Helvetica, sans-serif;">In the world of article marketing, success comes primarilyfrom patience and persistence. People who doubt their strategy are the ones whohave the most trouble here. Take time to choose a strategy that has been knownto work and stick to it – of all the arthcle marketing tips, this is probablythe most important.</span></div><div class="MsoNormalCxSpMiddle"><br /></div><div class="MsoNormalCxSpMiddle"><span style="font-family: Arial, Helvetica, sans-serif;"><b>About </b><a href="http://www.articlemarketingco.com/" target="_blank"><b>ArticleMarketing Co</b></a><b>.<o:p></o:p></b></span></div><div class="MsoNormalCxSpMiddle"><br /></div><div class="MsoNormalCxSpMiddle"><span style="font-family: Arial, Helvetica, sans-serif;">Article Marketing Co has been in the contentindustry for a few years now, but has recently launched a new website in aneffort to make ordering and managing content orders as simple as possible. Withexperienced American writers and editors on staff, and an aim to provide thebest articles on the internet at the most affordable prices, this place isdefinitely worth a visit. For more information, check out <a href="http://www.articlemarketingco.com/" rel="nofollow" target="_blank">www.articlemarketingco.com</a>. </span></div><div class="MsoNormalCxSpMiddle"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-45126942982631067582012-02-08T18:04:00.000-08:002012-04-04T01:38:45.950-07:00How to Conduct Effective Keyword Research<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><div align="center"><iframe allowfullscreen="" frameborder="0" height="252" src="http://www.youtube.com/embed/NqCAroZX_n4" width="448"></iframe></div><br /><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript"> tweetmeme_url = 'http://marketing-expert.blogspot.com/2012/02/how-to-conduct-effective-keyword.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"> </script></div><span style="font-family: Arial, Helvetica, sans-serif;">One of the most important steps asmall business owner should take when starting a search engine optimization (SEO) campaign is to make sure you are targeting the right keywords with your content, blogsand press releases.</span><br /><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">The best way to do this (that’salso at no cost) is using the <a href="https://adwords.google.com/select/KeywordToolExternal" target="_blank"><span style="color: #1155cc;">Google Adwords Keyword Tool</span></a>. This tool was build to help advertisersdoing Pay Per Click Advertising (PPC) through Google AdWords filter and pickmore effective terms to place in PPC campaigns; and since PPC and SEO are oftenhighly correlated, it is also a valuable tool for researching SEO keywords. </span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Google’s keyword tool let’sanyone with or without an AdWords account expand and filter relevant keywordsquickly.</span></div><div class="MsoNormal"><br /><a name='more'></a></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">To start, type in 5-10 keywordsand phrases that describe the product or service that you want to rank for:</span><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnzmHPpPSs2gaTcjf19vsurnrHUyB5s822rDsxRIJLij9K4EVb9y7lerpKZkfHHdegz1yZGDCWyynjWHWw81XsiUhmHQAtNFX2COt0exCWF-bI3GLj_WyHtA_Eb54hXR9MRmmCh6OyWtsu/s1600/marketing1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="102" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnzmHPpPSs2gaTcjf19vsurnrHUyB5s822rDsxRIJLij9K4EVb9y7lerpKZkfHHdegz1yZGDCWyynjWHWw81XsiUhmHQAtNFX2COt0exCWF-bI3GLj_WyHtA_Eb54hXR9MRmmCh6OyWtsu/s320/marketing1.png" width="320" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">If you are a local business, tryadding the following modifiers before and after certain keywords:</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Zip code</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>City</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>State spelled out</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>State abbreviation</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Country</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>County</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Region</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times Nev Roman';"> </span>City, State</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>“in” city</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>“local”</span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Once you have a solid list, typein the capcha and search.</span></div><div align="center" class="MsoNormal" style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJ0D8iGZNEwjPSmzS3GDGe3XWj8NiJXuvj8H_gsNBbdIfthFs4BKs_8vDJ8wuc8z-Vh7aehBIjWIRzF5PCeF6wFmC67LMdt6WL60bRJW5fIxRTAlP9cZE7qe7sKAEeddLT_Vuh3YSX5DEX/s1600/marketing2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJ0D8iGZNEwjPSmzS3GDGe3XWj8NiJXuvj8H_gsNBbdIfthFs4BKs_8vDJ8wuc8z-Vh7aehBIjWIRzF5PCeF6wFmC67LMdt6WL60bRJW5fIxRTAlP9cZE7qe7sKAEeddLT_Vuh3YSX5DEX/s320/marketing2.png" width="320" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">At the top of the results youwill find detail on each of the keywords that you typed in; below that Googlewill expand your list and provide up to 100 keyword ideas related to the termsentered. If you are just </span><a href="http://www.grovo.com/seo" style="font-family: Arial, Helvetica, sans-serif;" target="_blank"><span style="color: #1155cc;">learning</span></a><a href="http://www.grovo.com/seo" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #1155cc;"> </span></a><a href="http://www.grovo.com/seo" rel="nofollow" style="font-family: Arial, Helvetica, sans-serif;" target="_blank"><span style="color: #1155cc;">SEO</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> some of these results may be surprising toyou.</span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio4GkEAguvW2VtSUwLkhaZPglMf6l0U0LIGy-wDOEKxNvv0df46xx2wzgJ2HfS3LZhzRz4MyGl0xVMZ_YN1D0Qv86AdfcGpsjWoFvbqYkfjTYsyMiCwTCCIoikXR3nvnCmEwbrI6oLAYdq/s1600/marketing3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio4GkEAguvW2VtSUwLkhaZPglMf6l0U0LIGy-wDOEKxNvv0df46xx2wzgJ2HfS3LZhzRz4MyGl0xVMZ_YN1D0Qv86AdfcGpsjWoFvbqYkfjTYsyMiCwTCCIoikXR3nvnCmEwbrI6oLAYdq/s320/marketing3.png" width="320" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Next, click the “Local MonthlySearches” header to sort both lists by the average amount of times the term hasbeen searched in your country or language.</span></div><div class="MsoNormal"><br /></div><div align="center" class="MsoNormal" style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC-PgZFqu2CTYVdLZd1GOJjk7IHBMQd0cDO9U2lZe0SQv75iuANLL0871_wFsettHTZ52PV7YKXEBvKSakcvnY1OLY6FL7vPuUW2EJy7zFBHW_mJbRHowQB9r2UG5sq5Qs7SsYOeoibzxE/s1600/marketing4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC-PgZFqu2CTYVdLZd1GOJjk7IHBMQd0cDO9U2lZe0SQv75iuANLL0871_wFsettHTZ52PV7YKXEBvKSakcvnY1OLY6FL7vPuUW2EJy7zFBHW_mJbRHowQB9r2UG5sq5Qs7SsYOeoibzxE/s1600/marketing4.png" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Then scan the list for keywords keywords that:</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>are highly relevant to your business</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>contain a low to medium competition ranking</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>have a sizable number of local monthly searches</span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">The competition ranking isspeaking to the competitiveness of the term as it relates to PPC advertising,but it can be generally related to SEO as well. </span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-LKwa6sJAl7k/TzMl0stNumI/AAAAAAAADgY/bUPfjtkqvEI/s1600/marketing5.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="113" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJ21Mi1mGEJSkSASkoUoa8T5huykUFksUZ5qFoSaks-pLDBKmckKJ2nwKw4hC2PZ3KckRR18qlgzc7fpeSTBdjuPhpEd6NGMRGpZ1PJSI_UHPj_va8snaUO0Vl-Rr0qjMiFQp0xbGeNocA/s320/marketing5.png" width="320" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">If you would like to save yourfavorite keywords, check them off and click the download drop down menufollowed by the selected option. </span><span style="font-family: Arial, Helvetica, sans-serif;">This will let you save yourchecked keyword list in a variety of formats.</span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Keyword research works best ifyou do several of these types of searches, constantly washing the keyword listthat you build on subsequent expansions. </span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Once done you can then either usethe final list of 5-10 keywords as the ones you are going to target, or use anSEO-specific tool to check the SEO competition for related terms. <a href="http://www.seomoz.org/" rel="nofollow" target="_blank"><span style="color: #1155cc;">SEOMoz</span></a> (paid)and the <a href="https://chrome.google.com/webstore/detail/ofoaoaloeipdofknnaapbmdddddioklg" rel="nofollow" target="_blank"><span style="color: #1155cc;">SEO</span></a><a href="https://chrome.google.com/webstore/detail/ofoaoaloeipdofknnaapbmdddddioklg" rel="nofollow" target="_blank"><span style="color: #1155cc;"> </span></a><a href="https://chrome.google.com/webstore/detail/ofoaoaloeipdofknnaapbmdddddioklg" rel="nofollow" target="_blank"><span style="color: #1155cc;">SERP</span></a> plugin for Google Chrome are greatoptions for this.</span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">To learn more about how to <a href="http://www.grovo.com/experts/zach-ciperski/build-an-seo-foundation" rel="nofollow" target="_blank">build an SEO foundation</a>, check out Grovo’s expert serieswith Zach Ciperski, VP, Coffee For Less, Director of SEO, Elite SEM.</span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">In this video series Zach coversa variety of topics, including:</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>A history of SEO</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Choosing the right keywords</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Onsite SEO optimizations</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Creating SEO friendly content</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Basic link building</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Social media SEO</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Video SEO</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>User experience and SEO</span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">●<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Mobile SEO</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div></div><span style="font-family: Arial, Helvetica, sans-serif;"><b>Special Thanks </b>to Nick Narodny, Co-founder, SVP of Business Training for Grovo for sharing his expertise with the readers of the Marketing Blog!</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;">See you at the top,</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">Mike Fleischner</span></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-48155338841994724452012-01-31T09:49:00.000-08:002012-04-04T01:38:45.980-07:00Marketing From Your Gut<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2012/01/marketing-from-your-gut.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZpGwSR5eFC6QOtDU-6LQCglvSYGusI_0QjN_a60CaShAeZRP1m7zwJClM-CZq81-Eh9K_iRb7945mNhavfAdeG1G3JjvwAtReOXfLtI-5bymrqNwunVykt2BCpxbNbJRJd0YNbvi5YLvu/s1600/abtesting.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZpGwSR5eFC6QOtDU-6LQCglvSYGusI_0QjN_a60CaShAeZRP1m7zwJClM-CZq81-Eh9K_iRb7945mNhavfAdeG1G3JjvwAtReOXfLtI-5bymrqNwunVykt2BCpxbNbJRJd0YNbvi5YLvu/s320/abtesting.png" width="320" /></a><br /><span style="font-family: Arial, Helvetica, sans-serif;">The nice thing about marketing is that it's both art and science. I was recently reminded of this while I was cleaning out some of my web browser bookmarks. As someone who's constantly bookmarking different websites, my list seems to grow daily.</span><br /><div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div><span style="font-family: Arial, Helvetica, sans-serif;">I was reminded of a great site that actually tests different creative and shows you which one produced better results. In addition to being sucker for data, I know that sometimes marketing is something where you have to go with your gut. Although I wouldn't recommend that strategy as your full-time credo, there is something to be said for going with what feels right.</span></div><div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div><span style="font-family: Arial, Helvetica, sans-serif;">Okay, now the moment of truth. <b>How good is your gut?</b> Check out <a href="http://whichtestwon.com/" target="_blank">Anne Holland's Which Test Won Blog</a> and try your hand at determining which creative outperformed the other. By way of full disclosure I don't know Ann personally but am a big fan of her blog. On a regular basis she provides insight into marketing creative and shares performance results.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"></span><br /><a name='more'></a><b style="font-family: Arial, Helvetica, sans-serif;">What this means for you</b><br /><span style="font-family: Arial, Helvetica, sans-serif;">From my perspective, I believe that I never doing enough testing. Don't get me wrong, its great fun to see if one can find the "winning" creative but the reality is that a larger message is being communicated here. How often do you test your creative? Are you learning from each webpage, every email? If you're like me the answer is no. Personally I think I'm getting better with the concept of testing but I'm not there yet.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;">Each time you plan a campaign, think about doing multiple versions of it. Printing post cards? Create version A and version B. Considering some new web pages? Use </span><a href="http://www.google.com/websiteoptimizer" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Google Website Optimizer</a><span style="font-family: Arial, Helvetica, sans-serif;"> and plan a couple versions of copy or designs to test. For me, the easiest way to start has always been to simply test a headline or subject line.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;">This may seem too simple but the reality is that headlines and subject lines account for a large percentage of readership. Prospects can't read your message if they don't open your email or envelope. Break down each of your campaigns into specific components and consider which can be versioned or tested.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><b>Take the next step</b></span><br /><span style="font-family: Arial, Helvetica, sans-serif;">As is true with an marketing initiative, you must begin by taking action. I hope this post at least opens your mind to the possibility of doing split testing or multi-variate (testing multiple elements simultaneously) testing. The goal is to always measure and improve upon your marketing. This enhances your return on investment and ultimately the profitability of your marketing programs.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;">Let me know what types of tests you're running and what type of results you're seeing. I'd be happy to share them with the rest of my blog readers!</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-81255881226868535302012-01-26T17:39:00.000-08:002012-04-04T01:38:46.024-07:00Making Friends: Social Media Meets Facebook<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2012/01/making-friends-social-media-meets.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><br /><div style="font-family: Arial, Helvetica, sans-serif;">I don't know about you but it seems like everywhere you turn someone is talking about Facebook. Individuals, companies, organizations - just about everybody has a Facebook account or fan page. From a marketing perspective, Facebook has always fascinated me and I've come to the conclusion that it's all about community.</div><div style="font-family: Arial, Helvetica, sans-serif;"><br /></div><div style="font-family: Arial, Helvetica, sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgNQt2xnJv_gt9CXNXY559UuIidJc5aiHf0EpxUL3dKDCux9RJ0rUACSjrypSXYXcOGI-_1AP8hGUjewgddlSTQGcwGGGDVdFXTyBmITqnT_DTfOstl0pkMkFxqnxoGq9DG9KFkXPEotjL/s1600/facebook_fan_page_how_create_id353768.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgNQt2xnJv_gt9CXNXY559UuIidJc5aiHf0EpxUL3dKDCux9RJ0rUACSjrypSXYXcOGI-_1AP8hGUjewgddlSTQGcwGGGDVdFXTyBmITqnT_DTfOstl0pkMkFxqnxoGq9DG9KFkXPEotjL/s200/facebook_fan_page_how_create_id353768.jpg" width="134" /></a>People like to belong. When you belong to a group, Like a page, or follow someone, it has meaning. Many people like to judge their worth by the number of <a href="http://www.buyrealfans.com/" target="_blank">Facebook fans</a> they have or number of <a href="http://www.facebook.com/pages/The-Marketing-Blog/251260661566309" target="_blank">Likes</a> they receive to their pages. This seems to be a good metric. After all, the more fans or likes you have the more popular you are. Sounds a little like High School doesn't it? Well, the fascination with Facebook is here to stay and there are a few ways to use Facebook to your advantage. Begin with the following steps:</div><div style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></div><span style="font-family: Arial, Helvetica, sans-serif;"><b>1. Create a Fan Page. </b> Start with the creation of a fan page. By developing this virtual real estate, you create a community that allows your prospects, customers, and friends to interact, develop user generated content, and gain access to special offers.</span><br /><br /><a name='more'></a><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><b>2. Build Your Community. </b>Having a fan page is great but the real goal is to build a community. You want people with common interests to interact with one another. The common interest could be you, your company or products.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><b>3. Create Unique Offers. </b> You want those who Like your page or become your fans to have access to special content or offers. This not only encourages them to take an initial action but to keep coming back for more.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><b>4. Experiment with New Features.</b> Facebook is continually adding new features and modules. Experiment by customizing your pages and adding a variety of features that engage your audience and enhances the community.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><b>5. Promote your Fan page. </b> If you want to build your community quickly and leverage your fans, you must promote your fan page. Use your website, blog, emails, and email signature to let people know that you have a fan page and there are benefits to joining. The more you promote, the more you'll convert. </span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">The key with any social media is getting started and to keep contributing. Once you launch your fan page, don't stop there. You should continually develop the community through original contributions, moderation, and interactivity. View other fan pages and see how other companies are creating value.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">When focusing on creating value, keep in mind the goal of your fans. Help them solve a problem or learn more about their needs. Facebook is a great tool for getting closer to your prospects and customers and is a community you can't afford to be without.</span><br /><br /><br /><br /></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-24858888548266187952012-01-15T09:28:00.000-08:002012-04-04T01:38:46.117-07:00Recovering from a Social Media Mishap<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-0DhudobBJ9e-8VqBSlmhk1pPEBsj2Ssi6AEOpUiAUsQaAbpUwVabcdRePhC3VT67oP1kHPhAkDexEQRaYJeRtu7JEy2a4CU8r3Myyg6n2Mw_67rl48MFgDWaYojak_0PqdYmWCxWT8pU/s1600/twitter_failure.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-0DhudobBJ9e-8VqBSlmhk1pPEBsj2Ssi6AEOpUiAUsQaAbpUwVabcdRePhC3VT67oP1kHPhAkDexEQRaYJeRtu7JEy2a4CU8r3Myyg6n2Mw_67rl48MFgDWaYojak_0PqdYmWCxWT8pU/s1600/twitter_failure.jpg" /></a></div><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2012/01/recovering-from-social-media-mishap.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><span style="font-family: Arial, Helvetica, sans-serif;">The new year has been here a little over a week, and already we have seen some major social media fails. Pappa John's is currently on the chopping block for an inappropriate comment written on a receipt that later went viral on Twitter, and several large companies including Chrysler, Kenneth Cole, and Domino's all had grand fails in 2011.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">And there is no doubt that there will be countless more social media fails by other companies before the year is up. However, while the social media failure may be inevitable for both companies large and small, that doesn't mean that they have to be the end of the line for reputable brands. We all slip up from time to time, your attempt at recovery can be the determinate between whether or not your public will forgive and forget or will crust your business. So if you find yourself with a social media failure on your hands, try to adhere to the following steps to achieve the best recovery possible:</span><br /><br /><a name='more'></a><b style="font-family: Arial, Helvetica, sans-serif;">Remain Calm </b><br /><span style="font-family: Arial, Helvetica, sans-serif;">Once you click submit, there isn't much that you can do to remove it forever from the internet. So if you find yourself staring at an inappropriate post or Tweet, stay calm. Panicking in this situation will not help you in anyway shape or form.</span><br /><br /><b><span style="font-family: Arial, Helvetica, sans-serif;">Acknowledge What You Have Done</span></b><br /><span style="font-family: Arial, Helvetica, sans-serif;">One you have realized that you have committed a social media fail, you need to take the time to actually realize and </span><a href="http://www.torbenrick.eu/blog/social-media/3-types-of-corporate-twitter-failure-and-disasters/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">consider what you have done</span></a><span style="font-family: Arial, Helvetica, sans-serif;">. Have you made an inappropriate comment regarding an event or have you made a derogatory Tweet aimed at a certain group of people? Either way, you need to figure out just what type of social media disaster you have created so you can...</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;"><b>Realize Who You've Offended</b> <br />Never start blindly apologizing, and certainly don't hand out gimmicks as an apology. Keep the <a href="http://www.inkhead.com/pens/" rel="nofollow" target="_blank">personalized pens</a> </span><span style="font-family: Arial, Helvetica, sans-serif;">for marketing, not apologizing. You always need to figure out what you have done and who you have apologized first. So after you have acknowledged just what you have done, you need to figure out exactly what group or groups of people you have offended.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;"><b>Start Apologizing </b><br />Once you know who you have offended and how you have offended them, it is time to start apologizing, and you want to do so in a very polite and timely manner. Make sure the you come across as sincere, offer time so that those offended can offer insight, and then do anything possible to remedy the situation.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;"><b>Prepare for the Long Haul </b><br />Your battle doesn't end simply because you have apologized. Depending on the severity of your social media mishap, your business could see effects linger for months. If you want to experience a complete recovery, however, you need to expect the going to be slow at first. You most likely lost the trust of your customers and they are going to want to see that you can conduct business as usual before giving you their patronage again.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">A social media mishap can definitely be devastating, but it doesn't have to be the end. If you find yourself in the midst of one, simply keep calm and begin the recovery process as quickest as possible to reduce damage. </span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;"><em>Today's guest post</em> provided by Jenna Smith. <span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: #222222; display: inline !important; float: none; font-family: arial, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Jenna is a Saint Louis resident who seeks to travel the world while producing compelling content for the masses. When she isn't writing, you can find Jenna with her nose in a book, or her headphones on to block out the rest of the world.<span class="Apple-converted-space"> Thanks for your contribution to the marketing blog Jenna!</span></span><br /><span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: #222222; display: inline !important; float: none; font-family: arial, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-converted-space"></span></span></span> </div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-44772659712482603262012-01-12T18:34:00.000-08:002012-04-04T01:38:46.211-07:00Creating An Online Marketing Community<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript"> tweetmeme_url = 'http://marketing-expert.blogspot.com/2012/01/creating-online-marketing-community.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"> </script></div><div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuV3RicvFDWkqIGaSTEtvPS8EOFJ-LJNUUIOsbtU95Z9_oBPYuPjIenOVzUzALfCLTVa-mo2z79WGB3xfsfKbENDr9Gyt0cunb2P_sIooUxbVZdRvc7Hg_l6hOQzZxVIRdI-RZhsw17ZVu/s1600/forum.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuV3RicvFDWkqIGaSTEtvPS8EOFJ-LJNUUIOsbtU95Z9_oBPYuPjIenOVzUzALfCLTVa-mo2z79WGB3xfsfKbENDr9Gyt0cunb2P_sIooUxbVZdRvc7Hg_l6hOQzZxVIRdI-RZhsw17ZVu/s320/forum.jpg" width="320" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;">A little over a year ago, I set out to build an online marketing community. And honestly, a lot of people thought I was nuts. With social media ruling the day, creating an online community could be considered old-school. But the reality is that social media has only raised the awareness of the importance of community... even in marketing.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br />Last year I launched the </span><a href="http://www.marketingscoop.com/internetmarketingforum" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Internet Marketing Forum</a><span style="font-family: Arial, Helvetica, sans-serif;">. The goal was simple, "Give a platform to marketers that allows them to share ideas, contribute, and build a real community." And I'm happy to say, a year later, The Marketing Forum has just surpassed 4,000 members. Yeah, I'm pretty pumped.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"></span><br /><a name='more'></a><br /><span style="font-family: Arial, Helvetica, sans-serif;">The Marketing Forum has a number of sub-forums covering everything from Internet marketing to general chat. You'll find threads and posts covering the following areas:</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-Internet Marketing Forum</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-Special Offers Forum</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-Search Engine Optimization</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-Adwords/PPC/SEM Forum</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-Social Media Forum</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-Affiliate Programs</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-Internet Marketing Product Reviews & Ratings</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-Marketing Classifieds</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-Domains For Sale</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-Internet Marketers For Hire</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-HTML & Web Design</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-Graphics & Multi-Media</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-Content Management</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-Web Site Programming</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-General Chat</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">-Local Meetings, Mastermind Groups, And Events</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;">As you can see, we cover virtually ever topic you can image and I'm so excited by the dialog that happens each and every day across these forums. Because the forum is moderated, you'll find only engaging conversations and growing list of contributors.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;">Help us reach our next goal of 5,000 and then 10,000 members. <a href="http://www.marketingscoop.com/internetmarketingforum" target="_blank">Join today</a>!</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-92199064304434838092012-01-08T14:57:00.000-08:002012-04-04T01:38:46.234-07:00Changes to the Marketing Blog in 2012<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMBRoI7cen0kGRAVyrKHhg3JtqBVN4GhleF1It2Jvygsl5dXjxbkeEmTc3kt8bplfvmFS5Oixc5C7lmIEpfe_P9dzf-SLgjoZpNK-oFR_zkCv5x966A_qeTWhJZ6USksFFhtC8MuaUzTuI/s1600/blog+shot.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMBRoI7cen0kGRAVyrKHhg3JtqBVN4GhleF1It2Jvygsl5dXjxbkeEmTc3kt8bplfvmFS5Oixc5C7lmIEpfe_P9dzf-SLgjoZpNK-oFR_zkCv5x966A_qeTWhJZ6USksFFhtC8MuaUzTuI/s1600/blog+shot.jpg" /></a></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Each new year brings new opportunities and new ideas. This year is no exception. In fact, I've been spending quite a bit of time thinking about <i>The Marketing Blog </i>and the changes that can benefit those who read the blog as well as the advertisers that want to reach you. For those of you who follow my blog, you know that I'm a minimalist when it comes to advertising and I have turned down many advertisers in the past.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Even since the days when I started with online marketing, I've been very careful never to sell names or deal with unscrupulous advertisers. As a result, people trust me and the content on my blog. This is important to me and everyone in our community. I'm always looking for ways to connect audiences with information that may be beneficial though- and this year I'll be updating the blog to bring you more of what you want.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"></span><br /><a name='more'></a></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Changes</b> <b>to Design</b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Overall I'm pretty happy with the design of the Marketing Blog. What's nice about having your own blog is that you can keep tweaking it until you have something you're really happy with. I've avoided the "templated" approach as I want something unique that you won't find anywhere else.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b> </b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">My plan is to add some advertising units or take the display ads I currently have for my own services and open them up to more advertisers who provide relevant products and services to the marketing community. I'm considering some self-service type solutions to provide the flexibility needed to create a win-win situation for everyone.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Additional Content</b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">I'd also like to experiment with additional content. Whether it's adding access to special reports, <a href="http://marketing-magazine.tradepub.com/category/marketing/1211/" target="_blank">marketing magazines</a>, or resources, additional content is important to keep everyone informed about today's marketing landscape. </span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b> </b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b> </b>I'm also looking for more <i>guest posts</i> this year. I can sit here and write content everyday all day but no one is an expert on everything. This is especially true when it comes to marketing. This year I'll be doing more to attract some of today's leading marketing experts and hope you find the additional content worthwhile.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>What's Your Role</b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">I love hearing from all of you - my blog readers. Let me know what additional content, features, and information you're looking for me to cover this year and I'll find the experts to educate all of us across any marketing related topic. From mobile marketing to loyalty programs, The Marketing Blog has it covered.</span></div><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><b> </b></span><br /><b> </b></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-1537536567002698602012-01-02T08:03:00.000-08:002012-04-04T01:38:46.336-07:00Effective Marketing Strategies For Building Your Business<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2012/01/effective-marketing-strategies-for.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh19qR4QsolHcgbEuD-PnoZxWbLmw9ZsTnLSr71NSFIdFgoWhE-phJA4Hh8w8juIBcHqJ3vBrtWaSnILM8OVennDlaxZIiUONK6WkrFFBBMf1eTOwo0TBkdixL5_pkRjVWOrQsTl8FnaRV/s1600/badservice.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh19qR4QsolHcgbEuD-PnoZxWbLmw9ZsTnLSr71NSFIdFgoWhE-phJA4Hh8w8juIBcHqJ3vBrtWaSnILM8OVennDlaxZIiUONK6WkrFFBBMf1eTOwo0TBkdixL5_pkRjVWOrQsTl8FnaRV/s320/badservice.jpg" width="320" /></a><br /><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">One frequently overlooked aspect of marketing is the concept of the loyalty program. There are many different types of loyalty programs but I think the most important aspect is all about generating repeat business. This is essential if you want to win in 2012.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">As I was thinking about the new year, and all of the businesses (large and small) that I've helped over the past number years - I couldn't help but think about those businesses that do such a fabulous job of getting people to use their services products again and again.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Let's take a look at a local hotel that just opened it's doors a couple of years ago near my home. This hotel is part of a chain and is in an ideal location for out of town guests. As my family plans events we consider and use this hotel for relatives on a pretty regular basis. This hotel is not the only game in town but they do a decent job at a reasonable price and the location is convenient.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"></span></div><a name='more'></a><span style="font-size: small;"></span><br /><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Who is your customer?</b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">There are really two separate audiences this hotel is catering to. The first audience is comprised of people like me who are using the hotel to solve a problem. My issue is simple - relatives are coming and we need the space. There aren't a whole lot of options to solving this problem and the hotel is in tune with my needs.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">The second audience is the guest themselves. Not only must the hotel recognize my needs as a consumer, but they must ensure that the guest who stays at the hotel has everything they need to guarantee a pleasant stay. </span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Now you might be saying that the first audience is more important to the hotel. And I would agree that your biggest customers - those who purchase often - are definitely important. I'd also like to suggest that the second audience, the guest, is equally important because by delivering exceptional service there are many additional benefits to be gained.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Businesses will win or lose based on word-of-mouth marketing. </b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Whether it's social media or face to face interactions, we like to talk about our experiences. In this example, the guest, is going to have an experience at the hotel. If it's okay, they'll move on and probably won't even remember the name of the hotel. If the experience is good, they may call me at some point in the future and say, "What was the name of that hotel we stayed at when we came to visit?" If the experience was exceptional, they'll not only remember the name of the hotel but recommend it to others and/or select it as their first choice each time they come to visit.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">As you can see, getting new customers is only half the battle. Once you have a customer, it's important to exceed expectations. This is the best way to grow your business. That is, unless you have millions to send on advertising. Even so, if you want to make the most of your marketing dollars, you must focus on creating an amazing experience to build referrals and repeat business.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">The businesses, large and small, who do this on a consistent basis are winning, and winning big. This is why I frequent the stores I do and I'm sure it's a large reason why you keep going back to many of the same retailers, websites, or other businesses that you interact with on a daily basis. Sometimes your purchases are driven out of convenience but I would suggest that your repeat purchases are based on a positive user experience.</span></div><br /></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-70766794004332133682011-12-22T17:31:00.000-08:002012-04-04T01:38:46.431-07:00Site Load Speed and San Diego SEO<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><br /><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/12/site-load-speed-and-san-diego-seo.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><span style="color: black; font-family: "Arial","sans-serif";">I'm sure you're thinking... "What does site load speed and </span><span style="color: black; font-family: "Arial","sans-serif";">my search engine rankings have in common?" Well, the answer is actually related to Google Analytics and site monitoring. As a successful webmaster with a ton of traffic, I've known for a long time that site load speed is a fundamental component of Google rankings. In fact, it's been one of the most importants aspect of rankings for many years.</span><br /><br /><div align="center"><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/OZl5dR8FTts" width="420"></iframe></div><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span><br /><div class="im"><div style="margin-bottom: .0001pt; margin: 0in; word-spacing: 0px;"><span style="color: black; font-family: "Arial","sans-serif";">However, Google has not always been vocal about the weight or importance of site load speed as a factor within their algorithm. I believe this is largely due to the importance of site load speed as a ranking factor. Admitting just how important it is would be like showing their cards at the table. </span><span style="color: black;"></span></div><div style="margin-bottom: .0001pt; margin: 0in; word-spacing: 0px;"><br /></div></div><div style="margin-bottom: .0001pt; margin: 0in; word-spacing: 0px;"><span style="color: black; font-family: "Arial","sans-serif";">Now that the Google algorithm has been impacted by so many changes (Google caffeine, Instant, Panda, etc.), I believe they are ready to share what they know. My friends at a</span><span style="color: #244061; font-family: "Arial","sans-serif";"> <span style="color: black;">well-known</span></span><span style="color: black; font-family: "Arial","sans-serif";"> <a href="http://www.rankmywebsite.net/" target="_blank">San Diego SEO</a> firm have been tracking the importance of site load speed with a number of their clients over an extended period of time and have seen significant improvements in search results when sites render more quickly. </span></div><div style="margin: 0in 0in 0.0001pt; word-spacing: 0px;"><span style="color: black; font-family: "Arial","sans-serif";"></span></div><a name='more'></a><br /><div style="margin: 0in 0in 0.0001pt; word-spacing: 0px;"><span style="color: black; font-family: "Arial","sans-serif";">They've used this experience to build sites like <a href="http://www.rankmywebsite.net/" target="_blank">www.rankmywebsite.net</a> to leverage their know-how</span><span style="color: black; font-family: "Arial","sans-serif";"> and help small business owners succeed online. Using real data is truly the only way to see the impact of this ranking factor and these guys are industry experts who know what works because they’re testing around the clock.</span><span style="color: black;"></span></div><div style="margin-bottom: .0001pt; margin: 0in; word-spacing: 0px;"><br /></div><div style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">So, how does this affect your site? Two words: Google Analytics. Eight out of ten of the world’s leading sites run it and if it’s free. Google Analytics provides invaluable insight by measuring every metric imaginable and delivering the data in a format that’s easy to understand. Recently, Google added <i>Site Load Speed</i> to the analytics category available through your account. The video in this post will teach you to access this information and make use of it for analyzing the speed of your site. A good measuring stick for site speed is to see how your site measures up against the frontrunners in your niche, which this software does for free (and pretty accurately). The faster your site loads in comparison to competing sites, the greater weight Google will give your site.</span><span style="font-family: "Arial","sans-serif";"> </span></div><span style="color: black; font-family: "Calibri","sans-serif"; font-size: 11pt;"><br /><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Finally, an important caveat to always consider when trying to improve your website visibility is that Google will never publish their proprietary formula for delivering search results; if they did, they would reveal the secrets that make their search results so accurate and most of what you’d see would be spam or low quality content. The best determinant of what works is simply testing everything you do. Keeping good records and regularly analyzing your on-site and off-site search engine optimization efforts will pay dividends that far outweigh the extra time it takes to do so. </span></span></div><div dir="ltr" style="text-align: left;" trbidi="on"></div><a arial,="" font-family:="" helvetica,="" href="http://www.rankmywebsite.net/" sans-serif;"="" target="_blank> Rankmywebsite.net</a> to leverage their know-how. </span><span style="></a></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-66667335810368020862011-12-14T06:31:00.000-08:002012-04-04T01:38:46.525-07:00Growth In Mobile Marketing<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript"> tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/12/growth-in-mobile-marketing.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"> </script></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKlcLoMY32By2bI-hIErnIYOm1p1Yd4a80o2xVvdShNb5QfBO9q0l8D9kC1sKirSTjdGzKHkcjUWj8l-t7Q5LYdqts22JQnnMfJf9GwDAEAxexDEDS-xxsF_AwguGOPuOpCK4Spn-Re5mA/s1600/mobilemarketing.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKlcLoMY32By2bI-hIErnIYOm1p1Yd4a80o2xVvdShNb5QfBO9q0l8D9kC1sKirSTjdGzKHkcjUWj8l-t7Q5LYdqts22JQnnMfJf9GwDAEAxexDEDS-xxsF_AwguGOPuOpCK4Spn-Re5mA/s320/mobilemarketing.jpg" width="320" /></a><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">We've heard about it for years, but it seems that 2011 might be the year that mobile marketing finally grows up and plays with the big boys. Over the past year, growth in mobile marketing has risen dramatically on many fronts. With apps, mobile search advertising and now retail, the mobile marketing space is delivering the numbers (and revenues).</span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In today's guest post, Pavel Webb from TextMagic gives us some global insights into mobile marketing. If you're not using mobile as a marketer just yet, consider how quickly this marketing channel is moving.</span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /><b>Let's have a look at what's happening in mobile marketing.</b></span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Everywhere you look you see more on the power of mobile marketing. As a field, mobile marketing has been growing faster than almost any other marketing segment from both a user and advertising standpoint. Until now yo may have been considering mobile marketing but haven't yet integrated it into your marketing mix. There are a number of ways to get started and the best way is to see what industry leading brands are doing.</span><br /><a name='more'></a><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />Brands are creating their own apps</span></b><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">With over 300,000 apps developed in the last three years and with a predicted 29 billion app downloads this year alone, the demand for apps is rising and is expected to peak around 2013. Brands have realized the power of being able to push their content out to mobile users with many well-known retail companies, utilities and restaurant chains jumping onto the handset with their own branded apps.</span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /><b>Mobile advertising</b></span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Mobile advertising spend worldwide is expected to break US$3.3billion by the end of 2011 and is predicted to rise to a massive US$20.6 billion by 2015. The main gainers here are in mobile paid search advertising and local mobile ads. In the US, over half of all mobile ad spending is on local search ads.</span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />Of course, Google is at the forefront of pushing this growth, recently announcing that mobile website quality is now a ranking factor in their AdWords mobile ad ranking. They have even gone so far as to invest in a whole site dedicated to helping businesses 'go mobile' (HowToGoMo.com) by optimizing their websites and advertising. Interestingly, in Germany mobile web advertising remains the most effective form of mobile advertising.</span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /><b>SMS marketing</b></span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">2011 marks a banner year for SMS, with over 8 trillion SMS messages predicted to be exchanged by the end of the year. For marketers, SMS remains a popular choice, especially as it reaches nearly all the 4 billion handsets out there.</span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />SMS marketing is most effectively used as a way to engage customers by offering a level of service via reminders, notices and coupon codes. As well, various countries show a preference for opt-in SMS marketing, especially the UK and France.</span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /><b>Retail now biggest growth category</b></span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Although not specifically advertising, we thought it was worth mentioning the massive change in user behavior, because this is where the advertising spend in 2012 will likely focus. According to eMarketer, mobile retail use over the past year has risen an astonishing 95% rise among US mobile users.</span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />What's more important for retailers and marketers to pay attention to is why those users are visiting mobile retail sites. The same study revealed among mobile users visiting retail sites:</span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">- 46% are researching prices </span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">- 36% are looking for coupons or promotions </span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">- 28% are researching new products </span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">- 13% purchased a product</span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">No doubt that tablet use, like Apple's iPad, are pushing these numbers upwards and it's not going to slow down any time soon as mobile internet use is predicted to surpass desktop internet use some time in 2014.</span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">About the Author:Pavel Webb is the affiliate manager at TextMagic, a company based in United Kingdom, which provides </span><span lang="EN-GB" style="font-family: Arial, sans-serif;"><a href="http://www.textmagic.com/app/pages/en/products/bulk-sms-gateway-api">SMSAPI</a></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> for businesses and developers.</span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-2695385363755638362011-12-11T15:17:00.000-08:002012-04-04T01:38:46.625-07:0010 Steps to Succeeding With Product Videos<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/12/10-steps-to-succeeding-with-product.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1eJcPqasa6uP_aPAmOd6d6zaujB037f-Wi640TP95aFkQzUMW9Wb3-f-D5VdxZKeWEO2DqEvsv3rEhgE5GiChps_GmzZD6g7zLHCnRYXcEMuCJ4xWg6e5xi20BztmeJpMpKaSbRJA65GA/s1600/video.bmp" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" height="184" mda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1eJcPqasa6uP_aPAmOd6d6zaujB037f-Wi640TP95aFkQzUMW9Wb3-f-D5VdxZKeWEO2DqEvsv3rEhgE5GiChps_GmzZD6g7zLHCnRYXcEMuCJ4xWg6e5xi20BztmeJpMpKaSbRJA65GA/s320/video.bmp" width="320" /></a><br /><span style="font-family: Arial, Helvetica, sans-serif;">Video is everywhere we look today. Youtube, Vimeo, and other video sites are becoming larger than Google itself and even appear in search results. That's why, when I wanted information on how to create an amazing video to promote my products, I turned to Dan Clark, a friend and Creative Director of InterplayAgency, a leading product video production company in the San Francisco Bay Area.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">In this guest post, Dan share's his best strategies for creating effective product videos. Special thanks to Dan for sharing these amazing tips...</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"> </span><br /><span style="font-family: Arial, Helvetica, sans-serif;">Building an effective product movie can at first seem like a daunting task. Where do you start? What should go in it? How long should it be? For answers to those questions and more, I’ve assembled a step-by-step process that you can follow to make better online videos…</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><b>1. Understand your audience.</b></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Who are they and what do they need? What makes you think your solution is what they want? Understanding the audience is paramount to providing a relevant product video. To successfully complete this step, you need to think “from the outside in”, put yourself in their shoes.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"></span><br /><a name='more'></a><br /><span style="font-family: Arial, Helvetica, sans-serif;">If it’s an enterprise solution…</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">-Think about the people in the buying group and with whom you most want to speak. For instance, decide which level of the organization (role or title) is most likely to be seeking information about your solution and speak directly to them and get them excited. As the movie progresses, you can describe how the solution impacts other roles so the movie gets shared and everyone is driven toward your way of thinking.</span><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheUgZpVMpTUbhB8fD8xc_JtsXdRPDywWhC-7KnKOQDCc6yTsLXKCxNVM9lpxpf4Y9mKrh2mRcTPLVhURDgeJq84OVuKVb2Qwr4zACMyDwKutNfeP2boyCbM-Bwi-unXm2d8IaR-Ry8aFZ5/s1600/video-production.gif" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img border="0" height="237" mda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheUgZpVMpTUbhB8fD8xc_JtsXdRPDywWhC-7KnKOQDCc6yTsLXKCxNVM9lpxpf4Y9mKrh2mRcTPLVhURDgeJq84OVuKVb2Qwr4zACMyDwKutNfeP2boyCbM-Bwi-unXm2d8IaR-Ry8aFZ5/s320/video-production.gif" width="320" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;"><br />-Think about how they encounter the video (where they learned about it), which will influence how you introduce it. For instance, if your product helps them to accomplish a specific task, and they’ve likely searched Google using terms about that task, you can dive right into how the video helps to do just that. But if they hear about your new way of tracking sales via mobile phone (or some other similarly vague frame of reference), you might need to step back a bit and talk about the overall business challenge first, then describe how your solution helps to overcome it.<br /><br />-Think about what they might be most interested in, which will influence what you highlight in the movie. For instance, if you’re pretty sure they’re going to find you via keyword searching, you can probably dive into the product and how it helps them to accomplish a task. But if they are simply clicking around, reading blogs about your space, linking from social networks, etc. then you might need to frame the story from a high level before going into specific accomplishments that the solution delivers. Once you’ve described the overall context, you can drive them toward what they can accomplish. This is great because you can “own” the conversation and drive them toward your way of thinking.<br /><br />If it’s a consumer product…<br /><br />-Focus on things that will get them excited about using it.<br /><br />-Talk about them and their needs in a personal way. If you’re passionate about it, most likely they will be too.<br /><br />-Since you’re speaking directly to the buyer, you can be casual about it. Use simple language and make it quick. If you’re not shy, you might even just use your own face on a webcam. If you are shy, hire a narrator but keep the simple, casual language. To help with writing such a script, imagine you’re at the grocery store and you run into a friend who is obviously in a hurry but wants to catch up. Imagine yourself telling that person all about your cool new product. You’d have to do it quickly. But at the same time, you’re not necessarily trying to sell it to them so the resulting script will not pressure the buyer into anything. Yes, it should have a call-to-action at the end, but don’t be too aggressive. It’s more important to be authentic than it is to be selling.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;"><b>2. Look at your competitors.</b><br /><br />Look at their web sites, analyze their demos, read their collateral and news. Most importantly though, look at their customers. See if you can glean some information about why they became customers, what the customer got out of working with them. Customer case studies are the best source for this intelligence so read every one you can get your hands on. And when you look at their videos, pay attention to the things they feature. Do they highlight features and functions, or do they highlight higher-level business benefits? If their video is all about features and functions, you have an opportunity to elevate the message and appeal higher on the org chart. If they highlight business benefits, make sure you don’t say the same things and see if you can change the conversation to your benefit or box them into thinking small while you think big.<br /><br /><b>3. Set your objectives.</b><br /><br />Only when you have a clear understanding of what you plan to gain from your product video will you be able to create one that works well. For instance, if you’re in a mature business and are racing against competitors based on features, your movie should probably dive right into the product and highlight the differentiators. By contrast, if you’re revolutionizing an industry or creating a completely new one, you’ll likely have to educate the audience about that change in a business case movie.<br /><br />Decide what you want them to do at the end of the movie. If you want them to pick up the phone to set up a live demo (to discuss integration and other complexities), present various ways to help them do this such as a link to a form page, 800-number, email, etc. But if your solution is so easy to purchase they can just fill out a form, make the link to that form the only thing they can see/do when the video ends.<br /><br />Recognizing what you want people to do at the end of the movie often affects what you’ll say at the beginning so the end is a great place to start. For instance, if you have a complex solution that requires a phone call for more information, you’ll want to be sure your movie doesn’t get too deep into complexities (which makes it longer) during the movie so that the prospect is enticed by the possibilities; you’ll merely propose organizational benefit. Conversely, if you want people to fill in a form and buy now, the movie should be all about what they get from it on a personal level.<br /><br /><b>4. Look at what’s out there.</b><br /><br />Choosing a presentation style can be tough. You can use cartoons, photography, illustration, charts & graphs, screen shots, 3D, live actors, and on and on. How do you choose? For that answer, again, consider your audience and what they’re currently exposed to and what you think might excite them.<br /><br />So, in addition to videos from other companies in your space, you should look at everything out there so you have a good sense of what’s possible. The more you expose yourself to, the better you will know what you want. There are a lot of companies that provide awesome product movies so, in addition a directory of my own favorite production companies, here are a couple places you can go that list some of the most experienced firms…<br /><br /><a href="http://startup-videos.com/" rel="nofollow" target="_blank">Start Up Videos</a> is a web site run by the good folks at ThinkMojo.com. They are a production company and run this site that lists additional great firms who specialize in movies for start-up companies.<br /><br />50Grove.com is a web site run by my friends at Wistia. They are a video streaming service provider and run 50Grove to showcase some top-tier production companies sorted by cost.<br /><br />But, really, the best place to look is to narrow your exposure to videos that are within your industry, to consider your audience first. For instance, if everyone in your industry is posting videos that use stock photography and stale corporate graphics, that might be a clue that respectability is an issue, that they respond well to conservative imagery. On the other hand, it can also mean an opportunity to break new ground and really stand out with 3D or, dare I say it, cartoons. Likewise, if cartoons are the norm, you might think about live actors or some other more creative format.<br /><br />Be sure to bookmark your favorite ones, you’ll need them later.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><b>5. Decide on a story format.</b></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNHt_JTt15AOac6xDqtUUgPS1COvGYEr8-CAVLIfYSdS98OgOm2hfXvIZaZgJeCDGO2syMjVAi_uIYlLukNake_ttAoZUBF2YHNHM7sUNZoxo8MrY4KKf9vofrKJBk6xZH2-eIN-IQg-Kz/s1600/video-production2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="246" mda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNHt_JTt15AOac6xDqtUUgPS1COvGYEr8-CAVLIfYSdS98OgOm2hfXvIZaZgJeCDGO2syMjVAi_uIYlLukNake_ttAoZUBF2YHNHM7sUNZoxo8MrY4KKf9vofrKJBk6xZH2-eIN-IQg-Kz/s320/video-production2.png" width="320" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;">There is a limitless array of ways to tell your story. The best way for you really just comes down to what you think will best excite your audience and frame your solution so that your prospects think the way you want them to. Some examples include:<br /><br />-Features & functions – but it should always include some context about how it’s used and the company’s reputation<br /><br />-Challenge, Solution, Result – this is the best way to describe new inventions and groundbreaking solutions, everyone “gets” it<br /><br />-A day in the life – follows a person or a couple of people, a fun little story unfolds<br /><br />-Spokesperson – affordable to produce using web talent but more involved and expensive if you want to use your staff or actors because it requires a video/audio crew<br /><br />-Customer case study – got an amazing success story? Turn it into a movie<br /><br />-Beauty shots & special effects – most appropriate for consumer audiences, particularly when building a brand<br /><br /><b>6. Write an outline.</b><br /><br />Now that you know basically what you want to say, write up an outline. All you need is the basic framework at this point, bullet points from start to finish. This will be an easy way to brainstorm it and get buy-in from others. A traditional framework this goes like this: 1. Tell them what you’re going to tell them, 2. Tell them, 3. Tell them what you just told them. But these days, especially on the web and in video, you shouldn’t bother with the first and last points – just tell them. It should still have an introduction, a body and a conclusion but don’t repeat yourself in those three parts.<br /><br />Even if you dive right into the solution and show how it works or how it accomplishes a specific task, you should always preface it with why it exists, why they should care. This can be very quick. It’s necessary because you have no idea how they might have come across your movie and you want to frame the conversation correctly.<br /><br />Include bookmarks in your outline (the ones you bookmarked previously) to give a visual frame of reference for yourself and others.<br /><br />Don’t bother including specific visuals, just focus on the story you want to tell. Images will merely cloud your ultimate goal at this point.<br /><br />And please, by all means, make sure you get them excited in the first 10 seconds.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><b>7. Write the script.</b><br /><br />Once you know all the parts of your story and the basic flow, you need to fill in the outline with actual words. Most people dive right into visuals but you should continue to avoid this temptation until you know what you want to say. The script drives the whole thing. Let me repeat that: the script drives the whole thing. So make sure you get the script right first. (You’ll have plenty of opportunities to fine-tune it as you go, but it is the central driver, so spend some quality time with your word processor. It will pay off in the long run.) You should also try to keep each topic to a single sentence to force yourself into delivering a brief video.<br /><br />Speak your script out loud. This will help you to refine it for the spoken word (which is quite different than the same thoughts when read silently). And watch the clock or use a stopwatch to make sure your script is nice and short. You might be surprised at how long the written word takes to speak and how differently it sounds compared to read silently. It also helps to record it and listen to yourself after, to make sure you get right to the point and sound conversational and not robotic.<br /><br />The length of your video is entirely up to you but, take my advice, make it short. I hear companies all the time say that they want their video to be 3 minutes and, inevitably, it comes out to 4 or more. But more and more, movies need to come in even shorter, like 1 minute. How in the world can you shrink your entire business strategy and product overview into 1 minute? It isn’t easy and you might need to hire a pro. My best advice is to do everything you can to shrink sentences, condense thoughts, put text on-screen while you say something else, and rely on visuals to say things for you. But most of all, stay focused on step 1 above and make sure you serve up what your audience craves. Just make sure you do it really quickly.<br /><br /><b>8. Build the storyboard.</b><br /><br />This is the most critical, and probably the most difficult, step in the entire process. (I’m pretty sure the difficulty of this task is why I have a job.) Connecting visuals to concepts is an art form but that doesn’t mean you have to be an artist to do it well.<br /><br />Before you go and scour the web for visuals, it helps tremendously to make some notes of visuals that will work in the script. What I do is make a two-column layout in Word with the script in the left column and visual ideas in the corresponding right column. This saves you tons of time looking for images and gives you a chance to get buy-in quickly. It’s just a great way to think about your video from a visual standpoint before investing a bunch of time in actually finding and formatting anything.<br /><br />First, put the script into PowerPoint (or Keynote or whatever) and put it into the notes section with one sentence on each slide. Read the first line of your script. Does it introduce the company? Show the logo. Does it introduce a person? Show that person. Go to iStockPhoto and enter keywords for that person such as, “businessman cell phone” or “customer service woman.” If you’re not finding the perfect image, try GettyImages but be prepared to pay more.<br /><br />If you go with stock visuals (photography, illustration, and video), create an account and save any images you might use in a light box. Once you see something you like, copy and paste it into PowerPoint. This is the quickest way to get images into PowerPoint. But since your copy will no longer be associated with the image, you’ll want to have them all saved on the stock site so you can easily get to them again later.<br /><br />I’ll be frank: graphics can be very frustrating. I have over 20 years of experience with computer graphics and even I am challenged by some situations. So, if ever, this is a great time to hire a professional graphic designer. They’ll format the art so it looks right in the storyboard, they’ll tune things to match your brand, they’ll make your life easy. I cannot recommend highly enough the value they bring. Not only will they make this part easier, they’ll let you focus on the story, which is really what matters.<br /><br />Moving deeper into the story… Does your solution fit into a grander scheme? Develop a diagram that shows the fit or find stock imagery for your industry. You can also find great icons and illustrations at iStock that can liven up any video. And remember: anything you create or purchase here can be used elsewhere in your marketing materials so putting a little extra effort into this a win-win.<br /><br />Add text on-screen to add interest. Use really big text to make an impact and keep it to just a few words. You can show customer quotes but only use really short ones. This is also a great way shrink durations because you can say one thing in the narration while you put supporting—but different—text on-screen to get two points across without growing the length of the video.<br /><br />This one topic could be an entire book all by itself and, unfortunately, I don’t have the space here to really do it justice. Slide:ology by Nancy Duarte is an excellent resource for building powerful presentations (albeit for personal presentations, but the lessons still apply). And all of Edward Tufte’s books on information graphics are excellent. Software companies can get some great tips from Great Demo! by Peter Cohan that apply to online demos.<br /><br />As a rule of thumb, to keep the audience engaged, you should have at least one visual per sentence in the script.<br /><br />As you develop the storyboard, you likely will adjust the script. So again, as you develop the storyboard, read the script out loud to make sure the video doesn’t grow too much.<br /><br />Once your storyboard is done, pull the script out of your presentation program and put it all into a single text document. This will give you another chance to refine the language for the narrator.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><b>9. Hire a narrator.</b><br /><br />No matter how you produce your video (what it finally looks like), hiring a professional narrator makes the biggest impact to your audience. A dull voice can bring down even the most elegant visuals. Your significant other may have a beautiful voice but nothing beats the pacing and intonation of an expert. You can review some of the talent I work with at ReadyDemo dot com and I would be happy to provide their contact info. An even better place is at voice123 dot com but you’ll have to pay them a little booking fee. Regardless of where you find them, plan to pay around $500 per session. Some folks charge as much as $1,500 or more (because they’re hot-shot Hollywood or radio personalities) so check prices first. Slight modifications afterwards are usually included but it’s best to nail your script so you don’t have to go back to them.<br /><br />The choice between male and female is completely subjective (aside from the obvious requirement for such situations as gender-specific consumer products) and entirely up to what you think your audience would most appreciate and identify with. If you have the budget, you can create two movies: one with a male voice and the other female, and A/B test their success rates.<br /><br />While most professional narrators are in a union, those who provide recordings for use on the Internet are not required to be associated as such.<br /><br />All that being said about hiring a professional, some companies are opting for the casualness of non-professionals. In fact, I did the narration myself for Accompa and Comunitee. Some very successful creative firms have built their entire businesses on not using professionals because the homegrown look and feel appeals to many audiences these days. For some products and audiences, the authenticity of a “personal friend” works very well. So, while I recommend using professionals for most projects, they are not necessary. If you go the non-professional route, make sure they provide a clean recording (not muffled and no pops or static), use a high-quality microphone, and don’t stumble on any words. Casual and conversational is one thing, lousy audio is quite another.<br /><br /><b>10. Build the final file.</b><br /><br />Aside from building the storyboard, this is the most challenging step. (Another reason why I have a job.) But, do-it-yourself software is quite good and easy to use, if you have the time and patience to learn them. For instance, if your video is for a software application, you can capture real-time screen activity and add narration to it using Camtasia or Captivate and it will work just fine for many situations You can also convert a PowerPoint or Keynote file to a Flash movie and add narration. And there are alternatives to Flash such as <a href="http://www.flypaper.com/" rel="nofollow" target="_blank">Flypaper.com</a>. I have never personally produced a movie using any of these tools but they look great.</span><br /><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBd0M9ZQWvsSBX_VjH4IEd6b7ssX147CkJhAorcCsxYAA5oxykV8iNNqTrWx4YCnmu9qN6fRHB3P5BCm-0k8HAf7ln28vLhgspsuYv_xBWGDqU1QgrAXafi_tVnj248V13qM-gMmpLvFky/s1600/Danpic.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" mda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBd0M9ZQWvsSBX_VjH4IEd6b7ssX147CkJhAorcCsxYAA5oxykV8iNNqTrWx4YCnmu9qN6fRHB3P5BCm-0k8HAf7ln28vLhgspsuYv_xBWGDqU1QgrAXafi_tVnj248V13qM-gMmpLvFky/s1600/Danpic.jpg" /></a><span style="font-family: Arial, Helvetica, sans-serif;">At the polar opposite of DIY software are professional packages such as Adobe After Effects, Flash and Premiere and Apple Final Cut Pro. With them (depending on the application) you can create 3D worlds, use multiple cameras and lights, add soft blur motion effects, the sky is the limit! And, if you're feeling really ambitious, you can use Maya for mind-blowing special effects and true 3D scenes such as "Toy Story"-level animation. But be warned, these programs are very advanced and often rely on other programs such as Photoshop and Illustrator for a polished look. So take the learning curve into careful consideration before attempting to build your video in any of these applications. It’s best for graphics novices to hire ` professional for truly professional work, which allows you to focus on strategy and creating a compelling story that will attract customers.</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Dan Clark is the owner and Creative Director of <a href="http://interplayagency.com/" target="_blank">InterplayAgency.com</a>, a leading product video production company in the San Francisco Bay Area. </b></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">Post copyright 2011. Sentinel Beach Corporation.</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"></div><br /></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-30056364937012546812011-12-03T10:19:00.000-08:002012-04-04T01:44:52.205-07:00Pitfalls of User-Testing: Learn Them Here<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/12/pitfalls-of-user-testing-learn-them.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbiHCghgP0gSD3uYxPco7KeZ8KrKhlH0O5UDGD7y_Nks0K9nWLuDBJ7WTE1XQjEgyMZjddZQxoE-G6SBz_XBJIL4pYTH08yLSwrqMNY5TD2g7ucUlPFb-0pEqGHhQOR6EKi6MGXGBC2aSE/s1600/gorilla.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbiHCghgP0gSD3uYxPco7KeZ8KrKhlH0O5UDGD7y_Nks0K9nWLuDBJ7WTE1XQjEgyMZjddZQxoE-G6SBz_XBJIL4pYTH08yLSwrqMNY5TD2g7ucUlPFb-0pEqGHhQOR6EKi6MGXGBC2aSE/s200/gorilla.png" width="171" /></a><span style="font-family: "Arial","sans-serif";">As someone who always dreaded "market research" and data, I have to say that over the years I've become much more appreciative of marketing metrics. Most importantly, measuring consumer behavior, online and offline, has radically improved my marketing results. Enter the concept of user testing. In today's guest post </span><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Jason Thai</span><span style="font-family: "Arial","sans-serif";"> explains user testing and the more common pitfalls associated with it.</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"> </span></b><br /><div class="MsoNormal"><br /></div><div class="MsoNormal"><b><span style="font-family: "Arial","sans-serif";">User-Testing Overview</span></b></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif";">Anytime a web-based businessreleases a new feature, several issues pop up, keeping product managers tossingand turning at night:</span></div><div class="MsoNormal"><br /></div><div class="MsoListParagraphCxSpFirst" style="mso-list: l2 level1 lfo1; text-indent: -.25in;"><span style="font-family: Symbol;">·<span style="font: 7pt "Times New Roman";"> </span></span><span style="font-family: "Arial","sans-serif";">1. Arethere any glaring bugs with the new feature?</span></div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -.25in;"><span style="font-family: Symbol;">·<span style="font: 7pt "Times New Roman";"> </span></span><span style="font-family: "Arial","sans-serif";">2. How willcustomers view the new feature? </span></div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -.25in;"><span style="font-family: Symbol;">·<span style="font: 7pt "Times New Roman";"> </span></span><span style="font-family: "Arial","sans-serif";">3. Did wedesign the feature in the most customer-friendly way?</span></div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -.25in;"><span style="font-family: Symbol;">·<span style="font: 7pt "Times New Roman";"> </span></span><span style="font-family: "Arial","sans-serif";">4. Does thenew feature impact other unidentified areas in the site?</span></div><div class="MsoListParagraphCxSpLast" style="mso-list: l2 level1 lfo1; text-indent: -.25in;"><span style="font-family: Symbol;">·<span style="font: 7pt "Times New Roman";"> </span></span><span style="font-family: "Arial","sans-serif";">5. And mostimportantly, how will the feature impact overall conversion?</span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif";"></span></div><a name='more'></a><br /><div class="MsoNormal"><span style="font-family: "Arial","sans-serif";">If only there was a way totest your products before launch… Luckily,several companies have built fantastic </span><a href="http://www.readwriteweb.com/start/2010/01/always-be-testing-8-services-f.php" rel="nofollow" target="_blank"><span style="font-family: "Arial","sans-serif";">user-testing platforms</span></a><span style="font-family: "Arial","sans-serif";">, providing companies with a pool of unbiasedrespondents to provide feedback as if they were real customers. A lot of the sites offer great features suchas video walk-throughs with step-by-step user interaction. Another great aspect of user testing is that thereare few constraints on what you can test. A few of the tests we’ve run include:</span></div><div class="MsoNormal"><br /></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 43.6pt; mso-add-space: auto; mso-list: l0 level1 lfo3; text-indent: -.25in;"><span style="font-family: Symbol;">·<span style="font: 7pt "Times New Roman";"> </span></span><span style="font-family: "Arial","sans-serif";">Testingpreferences for before and after webpage designs</span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 43.6pt; mso-add-space: auto; mso-list: l0 level1 lfo3; text-indent: -.25in;"><span style="font-family: Symbol;">·<span style="font: 7pt "Times New Roman";"> </span></span><span style="font-family: "Arial","sans-serif";">Testingthe ease of our order flow process</span></div><div class="MsoListParagraphCxSpLast" style="margin-left: 43.6pt; mso-add-space: auto; mso-list: l0 level1 lfo3; text-indent: -.25in;"><span style="font-family: Symbol;">·<span style="font: 7pt "Times New Roman";"> </span></span><span style="font-family: "Arial","sans-serif";">Testingthe usability of new customer features</span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif";">Also, user-testing isrelatively inexpensive, making it a no-brainer for identifying pitfalls priorto product launch. </span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">What Happens When User-Testing Results GoAgainst the Grain?</span></b></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif";">However, are the results ofuser-testing always gospel? We, atFoxTranslate, a </span><a href="http://www.foxtranslate.com/" rel="nofollow" target="_blank"><span style="font-family: "Arial","sans-serif";">certified translation service</span></a><span style="font-family: "Arial","sans-serif";"> ran into that exact issue. A few months ago, we redesigned our homepage. We felt that the redesign more effectivelyconveyed our key service features and more professionally segmented the content.</span></div><div class="MsoNormal"><br /></div><table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;"> <tbody><tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;"> <td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 329.4pt;" valign="top" width="439"><div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;"><span style="font-family: "Arial","sans-serif";">Current Homepage</span></div></td> <td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 329.4pt;" valign="top" width="439"><div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;"><span style="font-family: "Arial","sans-serif";">Redesigned Homepage</span></div></td> </tr><tr style="mso-yfti-irow: 1; mso-yfti-lastrow: yes;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 329.4pt;" valign="top" width="439"><div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;"><img alt="" height="200" src="data:image/png;base64,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" width="194" /><br /><span style="font-family: "Arial","sans-serif";"></span></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 329.4pt;" valign="top" width="439"><div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;"><img alt="" height="200" src="data:image/png;base64,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@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.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" width="194" /><br /><span style="font-family: "Arial","sans-serif";"></span></div></td> </tr></tbody></table><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif";">To validate our intuition, weran user-testing to compare the two sites, expecting our redesigned homepage tobe the clear champion. Unfortunately,the results of user-testing suggested otherwise.</span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">User-Testing Results</span></b></div><div class="MsoNormal"><br /></div><table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;"> <tbody><tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;"> <td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 329.4pt;" valign="bottom" width="439"><div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif";">If you needed a document translated, </span></i></div><div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif";">which page would you more likely use?</span></i></div></td> <td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 329.4pt;" valign="bottom" width="439"><div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif";">Common Themes for Picking the Current Page</span></i></div></td> </tr><tr style="mso-yfti-irow: 1; mso-yfti-lastrow: yes;"> <td style="border: 1pt solid windowtext; padding: 0in 5.4pt; width: 329.4pt;" valign="top" width="439"><div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: 0in; text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><span style="font-size: x-small;"><img alt="" height="241" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAW4AAADeCAIAAACSfX0ZAAAgAElEQVR4nO2dd1hU19q3873Xec95c06i8cQWG5aggqACFiRgUBSpM3vvARURK4qoiEYssWb2NEAlakxssaFiRcAoijq90BVFjCJKURBR6XWYYX1/bOWYnEhzhplhnvv6XbmEDDMje83t2qs86xMEAADw0Xyi6zcAAEBXAFQCAIAGAJUAAKABQCUAAGgAUAkAABoAVAIAgAYAlQAAoAFAJQAAaABQCQAAGgBUAgCABgCVAACgAUAlAABoAFAJAAAaAFQCAIAGAJUAAKABQCUAAGgAUAkAABoAVAIAgAYAlQAAoAFAJQAAaABQCQAAGgBUAgCABgCVAACgAUAlLaGqra0reVn19GnZvbvFIkFBzKX8ixfyLpx/cuxo9sEDjw8dfBixIzli755z6T/GPDh47dGB+IcnbuVclOZdkOZeTipQPCjJyi/PK6l+U1nf0KjS9d8GALQIqOQ/NFZXVz19UiKX5Z0/92j/z/dYrPT1a5MDl8nn+YpxmhSnyQm6gqArCHoSA0tmYEkMLI1Bj58z3+eHa0RYMsGTEzw5wZXhHCnOkeJsMcYSEmzh/F3SlT8nbTqeFnru3qH4R7GKgpTsVwUl1bX1jbr+GwOAxjBqlajq66vz8l4lJeVdOJ8VHno7ZI3Uz1eC0yhZpHjhyV54IgOTE3QpTpPgNHFzME8qErr7Zd8FfmQ8jRTSmQI6U0AnBdjbCDFSiLFEOEdCcGUMnoIRmkhw5ThHijFvLdwlW3c4JeJSVrQ0L+XRq7yXVcpGta5/HwDQcYxRJfWvXr1KSnpy4tjtjesUC+aJME8Fg57shSUxMDlBl7yThagN+aNK+G2IACMFGEuEc6QMnpzBkxMcKZ15a/4u6abjaZH8J7dz3rypbND1bwgA2o2xqKRJqazMzn4efyUrPDQ5YIkI80xivHWHFKeJcVpbxKEJlfw578wiIXhygisnWPxlexXhF+/Hpz7LKaqErgpgKHR9lVTn5RVcir69cZ3cdxZ156JgYNI29zu0rZI/hBRgLBHBlRE8Oc6R+oZLNh5Li5blP3lR2aTrXyMAtEyXVUlDWdkLoeB+KE8+16e5A9Lh3kcnqeSPvRWcLSG4coIr8w0TM09nXE1+9qK0Vte/VwD4a7qgSsru3X18+GBywBIZQU/2wuUEXSMdkE5WyftdFZwtZvAUBFe2MEK6/+rD+3mluv4dA8Cf6ToqUTc2vkpU3GNuFzOwVC9cwcAkmu6D6EYl7/dTOFJGaCJBCradvC3OLG5QwkgKoC90BZUoq6tf8G/e/n6djKCneOFS7RtEJyr5j1NYIkZoIsGVrTmYcj29sKpWqesrAAAGrpKGsrLnv8WlrV6VyMCSvfBO6Ibog0redVKEDJ6c4MmD9idfTioor4YpZECXGKpKGmtrn1/9LXVFIDWk2vkS0blKmu96CK6c4MmDfkmOT31eXQc9FEA3GJ5KmtTqV4mK9PXrEhlYIgPT3pCqQajkbUgBwZXjbOm6Iymiuy/qlbAkH+hsDEwl5Q+y7odyRThdJ7cz+quSd7c8BE+BkcIfTmfcffpG19cKMC4MRiW1hYXZBw/I5szq5IFVA1LJW6GwRAyewidMcuh6dnEZrEMBOgkDUEmTWl0sEqasCEj2wuQEXef60HOVUMHZYoIrX7Yv8UZ6YaMK5owBraPvKqkpKny4b49ED4ZFDEsldCY1gCLDWMLwC/cLSqp1fSWBLo4eq6SpqVgoSF0RmMjA9OeOxpBUwuTTmXyMJWTwFP4/yq6nPVepYSsPoC30VCV1xcUPf9oj1tfOiAGphArBkWKk4MeY+68r63V9bYGuiT6qpPRuRlrwqiSGHg2vGrpK6Ew+ted43eGU3wvKdX2FgS6I3qnkefwVxbw5et4ZMUSV0Jl8OikgePJFETLh3Re6vs5AV0OPVNJYU519cL8Y81To2TRN11EJk09n8nGO1IsjiryVXa+EytWAxtAXldQWPs/YsilJj0dYu4xK6Ew+xhbjbAnv7L2XZXW6vvJAF0EvVPImPS0lYHGyF67x0kSgkg/ahBQSPHnw/uT7uWW6vv5AV0D3KikWCeRzZiYxMJ17wahUQmfy6UwBwZP77pBK7xfruhUABo+OVfI8/qpsJkPf1rAajUr4dCYf50hnhUoEd4t02xIAQ0eXKsm/eEFK0A3XI11DJXQmH2dLGBzRtbTnOmwMgKGjG5U0qVRPIo+LMZrMkD3SZVRC2YRgi+IS83XSHoAugA5Uoqqvf3zogBSnGdZkTddWCZ3Jx9lijBRclOZ2fpMAugCdrRJ1Y2POkcPUQVb//ckUvz1P873PKk77y7ok1PepZWwygkZVlhdhnmLMU8Ggd1opk66kEjqTj7PEGEsUJXyiht06QDvpXJU0qfPOnBZ/oD8iI+gygi7GaQoGXUbQRJingkGnOi+KPx5AISfoMoJOHe4rxWm/ubns+mbShRnTKb8cm+p4xd2lc+aVu5hK6Ew+zhLhLHHkzRyVGkoTAO2gU1VSEBMt/cAiNAlOO+vsRAwdMqlvH9/hprGuM2QEPdxuosNXfR2+6vuj/aTmn5LhtMhpU5wG9J/Ut8/31mP5dA8f06+Hdvt8+sABN2nue+ztXAYOjHaZ3jkdk66nEjqTj7FEGCk8J87tzLYBGDqdp5LC69ekMxlUd+MvuiQ4bdc3k5ZbmC8xH/n/PvkkcJR51HSnYd26zTH9mjbEZMjnn0dNn0qdznnT033Ml19OG9A/YJRZ708/3TrO2ql/v++tx07u99Vue7tpAwbsdfim02aFuqRKKJsQLEF8KszpAG2lk1TyUiKWzvFu9ROe7k1cmDHtn3/7W6CF+fZxNqbdu1/3dIua7tT700+5tuOpO6DjTo5f/P0fx50cxThtZI8v5ph+7T1s6LDu3WhDTPChg1dajhJhnp02MdRVVUJn8nG2eCZPKMmE1WtAm+gMlZTeuS2b69PqJj1q+MNziMmQzz+/OGP6d2NHm/f4It7D9fyMaSaff0ZOGKdgYIkM7OfJ3/T4xz9OTZsqwDzG9+49b4TpFXeXPQ7fBFlaeA4etNhspFXPnhutx4owz07YW9yFVUJn8nGOZP4uaWYunCsKtI7WVVJTWJgUGJDYhnXxEpzmbz5yZI8vIp2mZM72Wmc1ZuBnn11xdzk1bepX//znHns7alT1sOPkf/7tb4ccJ0twmukX3VdYjrozk3FhxjTngQO4thOm9O/nbz7ym6/6XnF36WIHferIJtLgA4lFcOw50BraVYm6ri5j25a27K+RE9g6qzGffPLJpL59gixHcW0n/Dpl8oDP/uU8cIDDV31tevWMc53hOXjQrK+HXfd0G9Wjh3WvnvjQIQM/++y405Qr7i7TBwzYMs4qxtV5fO9eUwf0nzag/3VPt06YxOnyKqEz+QRXyjx9p6YeztYBWkK7Ksk+uD+pbUWMZDj9h/HjaINNaINNZgwauNzCXEj32ONg5zpoIDF0yMlpU6U4LXi0xXqrMTKcFjV9Km2wieuggbvt7RQM7LiT43qrMQK6hxjz3DbO2tVk0P5v7WEGR2MhBThHcvjaoyZYawJ8GC2qpOj6NekHFpj9ZRQEPdUbT/HCU7xwqopaIgOjvqTGa5MYGHWjJCfozQ8TYZ4SnJb47qxP6kdgBkezwUghTgpv3oYtf8AH0ZZKyu9nynxmytrZNRC/l/e/0/xn0V99/7+fpHM8YjwqoTP5OFsyf6f0cWGFlhoMYOhoRSUNpW9SVgQqDLMECajkQyG4svVHUyprYdAE+Au0opKH+/YYaCkjUEmLERBc2cH4h9poM4Cho3mVvJRKpPpxNjioROPBSCGDLUj6vUTjzQYwdDSskrri4uTAAIOuZgQqaTk4R7p8X2IpHM0F/BGNqkStfvjTHgXDWDxinCqhM/kEV7b/yu+abDmA4aNJlZRIJeJ3k7JGEuNUCUYKGWxhavZrDTYewNDRmErqiotTggKN59bGmFVCpxbU70+CJbBAMxpTSc7Rw8bmEWNWCZ3Jxzmys6JcTbUfwNDRjEoqs7Pl8+Z2gVqtoJK2B2OJfMMlecXVGmlCgKGjAZU0Naru7ww3oIN+QSWaCsGRhl/IVMPmHEAjKnmdkiL1ZhjVaCuohApGCgkWH8ZfAfTxKlHV1GRs2WRUE8CgkveDcyRbjqcpVVBT2tj4WJUUJVwX//G4CaMKqIROChhsoRjqNho9H6WShrLSlJVGNwEMKvlTcLZk7eHkmnqVpholYIh8lEoK468a+kmdoBINhBRgLOGtDKhmYtR0XCWNNTVp36025i4JqKQ5OFuy/mhqLXRMjJiOq+SlRNx81KbRBlTyNqSQYAllWS812DQBw6KDKlErlRlbNhlDcSNQSRtDcCTbIm/XK2Eqx0jpoErepKdJGVjnnMurzwGVNAdjCb05gnRYY2KsdEQlTWp1JpfVlqNtunxAJe8HZ0t+vHQf1r4aJx1RSUX2I4mxLm8FlbQQjCVasEuSW1yl8WYK6D8dUUnOsSNGUroVVNLe4CxxlPCJxpspoP+0WyWqmpqkpUuMfDkJqOSDKmGLgw8kl1UrtdFYNU5lZeWNGzcyMzM7/AxKpTI5Ofn16z+PEDV1ym1e57xKG2m3Sl4lJ0rwTj1rRp8DKvlzSAHB4iseaL2O9MuyurTHr9Mfv6GSlV9GbVB+/vz54sWL3dzcXF1dT5482djYUnEmkiTNzMwOHjzY4bdRW1trYWFx9erV5u8UFRWFhIS4uLjMmzfvwYMHHX7m9ykpKUlPT2/+sqmpadeuXe7u7i4uLt99992rV6808iofSbtV8iBiJwy4gkpaCM6W7I3L0va/l7GKAgZXhpECjBQQHMnyXxT1ShVC6Pbt271792axWFu3bu3Tp49MJktJSUlNTb106RJCKCcn59ixYzdu3EAIZWRkmJmZeXh4UL0SiURy9OjR+/fvI4SkUmlycvKVK1fu3r2bkpISFxdXUFCAEEpOTj569GhaWhpCqLq6+vz585cuXTIzM7ty5Qr1rsrLyz09PSdOnHjmzJm9e/feunVLJpNlZ2erVCo+n19QUJCTk5OcnHz58uWcnJysrKyUlJSYmJjXr1+XlpZGRUVduHChrq5OrVaLxeK7d++eOnXq3r17tbW1wcHBpqamJ0+eLC8vRwipVConJydnZ+cLFy589dVXW7dubWxsjI+PP378OPX+6+vrL1++fPr06YsXL+bm5iKE+Hz+kSNHfv9dixV526eSupcvZX7GWOIIVNIelYj898iKS2u11GQpYhMLGDwFxhJiLCHBlS7fl0ip5M6dO8OHD1coFEKhsHv37nFxcQ4ODqampoGBgXK53MHBwdfX18HB4cSJE3FxcX369BkzZsyNGzeOHj1qb28/d+7cyZMnSyQSc3Nzc3Pz9evXr1q1qnfv3nQ6PSMjIyYmxt7envpxiUQSEhIycuRINze3Hj16XL9+nXpXAoGgZ8+elKoQQnV1dfb29hwOp7a2dsSIEcePH9+5c+cXX3zh7u4ulUqDgoL69u07a9YsgUAwe/ZsDMOmTp36/fffv3nzxszMbMKECZMnT7ayskpJSfHw8Pjiiy8WL15cWFiIEFKpVG5ubiEhIUql0szMbOXKlXFxcT4+PnQ6fdy4cQ8fPtyxY4etra2NjU3Pnj0FAsEvv/xib2/v5+fn4OCQnZ2tpSvSPpUUXbksJ8AjoJKWI8CYgpu3C7XUZCniEgsIjvSdvMRB+5MolWRkZAwcONDS0tLMzCwoKKioqMjGxmbdunUIodWrVw8aNGjv3r1OTk4TJkyoqKig0+kRERG1tbU2Njaurq579+7t06dPQECAmZlZaGgoQmjt2rW2traVlZVKpXLatGkODg579+41NTV1cnIaPHjw1atXCwoKhg4dGh8fT72rCxcuDBky5OHDt6eONTQ0ODg4cLncuro6MzOzEydOhIeHm5ubv3nzBiHk7+/v7Ozc0NAQFRXVs2dPkiT9/f3//e9/37lzZ+TIkWFhYcXFxWZmZteuXYuKipoyZUpV1dupMZVKhWFYv379JkyYMHHixHv37uXn5x8+fHjz5s39+/ePjY0lCGL37t0HDx50dHR88uTJqFGjcBzfu3dv9+7d2Wy2lq5Ie1SiVt9hMVMJz0SaixRzh+ESUMmHgnOkOy/eV6m1eJMTqyjwCk3E2WKcLWbw5Mt+kjf3SoYOHbp79+60tLSmpqba2tpJkyadOXMGIbRw4cJBgwYFBwcHBQWx2ezKykoajbZr167y8nIzM7Nvv/12zZo1y5YtO3DggJWVFdXRCAkJWbhwIUKourp60qRJ48ePX7NmzYoVK9auXduvX7/bt283NTWZm5s3j5WIxeIvv/yy+X6nsrLSzs4uIiKiqalp5MiRkZGR4eHhBEFQ/zcgIGDNmjUIof3791OdjjVr1qxatSo7O3vUqFFRUVHV1dXjx4+/cuVKZGSkk5NT899dpVJ5eHh4e3vL5XJqoIQkyUmTJs2fP3/gwIHXr19fvnz5mDFjpkyZcuTIkeLi4sGDB0+fPn3NmjVLly6NjY3V0hVph0ryXlatYceFbfj5zNK1Ah8fBeaeSHOR0Y3aKaCSv1YJS+S/W1ZcVqelVosQupryzCdMMYsrmsUVzQ6Vrf01paFRjRBKTU3t1auXSCSiHlZZWWlubn7o0CGE0KlTp0xMTEiS3LJly4EDB+rr6ydPnsxkMlUq1ZIlS+zs7Hbs2LFmzZqYmJghQ4ZER0cjhAIDA6lPvlqtXr9+vbW19Y4dO0JCQs6fP29vb+/o6LhkyZL/+Z//uXz5cvPLzZo1y9TUdPv27cHBwWfPnp03b96YMWMCAgI++eSTo0ePMpnMqVOnUjMvvr6+ixYtot6zubn5ihUrOBzO9u3bCwsL+/Xrd+jQobKysq+//jomJubKlSs9e/bkcDhUd0alUtnb2y9fvpx60aamppkzZ44dOzY4OLhHjx7nz5/HMGzcuHFz5sxJSEhQKpW+vr6TJ0/euXNnUFBQUlKSlq5IO1RyLfW5J1vmxpYxWMKlP8TyNu4/vWwd38cnEXdLos0wTqeASj4QAcbkS+5rsR5STb3qRWndi9LaF6W1L0rrXlXUUV2g58+fc7nc5hGBhoaGPXv2pKamUl+eOXPG398/JCTk8ePHarX68OHDfD4fIVRRUcHlcv39/SMiIoqLi3fs2JGVlYUQogYv375iTc3u3bv9/f25XG5ZWVlmZuayZct27Njx008/vT9TU1lZGRYWtmjRos2bNxcWFubl5a1ZsyY8PHz//v1paWkCgeDIkSOUSqhRW+qnpFLpsmXLli5dKpfL6+rqQkNDU1NT6+rqdu3alZWVVVNTw+FwNm3aRPVB1Gr1oUOH3u9fPH36NDg4eP369Xv37lUoFO7u7gsWLFi9enW/fv2EQmFFRQWTyfT399+zZ09NTY2Wrkg7VBJ2/i7OltCZfBop9GBJXNkyjC3yZ8ZxNx48vfx7ge/cZMLd2JwCKvlQCI50b1yWXi18MBLy8vJGjRrl5+e3fPnyIUOGiMXiznndtqrkTWW9/48ynCV6v7m8dQpHTueIFzJ/Y39/OHLFJv5cPwXulkibIaO7SXT9UQeV6Co4W7xsX2JpVYNWmy/w3zQ1NYnF4tWrVwcHBycnJ3fa67ZVJYm/lxBsAZ0U/GW7oZziwlHQuNKFZPwPm46cWLk1Ye58BcMjkeYio7tJMA+df+xBJZ0aUoCzbmXmlWq1+QL6Q1tVclrwBOdIWm1ANFLowRK7chQ0rmQe89r2748cD9p6be4CuRdd0RWdAippIThLfEmep9XmC+gPbVKJSq3eeiIdZ4vb3oxopNCTJXblyOls8TzWtW2bjv4a/EP8/EUyb1xOc5HT3SSYRxcYUgGVtBCCKw09d0+rU8KA/tAmlRSX1S2KkGF/HChps1MEniyxK0dG40jmsa59v/nYwWD2bwv8Jd6EjO4qp7lKDdkpoJIWgrNE/rsVpZUwXGIUtEklSQ9LCLaQ/pGfFsopbJknR+LHuv79lsj9q7mxCwNE3oSM7mKgTgGVtHzFcZKflV+m7UYM6ANtUkmU6CnWnrubtjjFjS2jcaRzWDfWbjm5fzUvemGgdLa3nOYqp7kYkFNAJS0HY4l+Sy7QdiMG9IHWVdKEEO/cvXYNlLTHKSI3tsyDJfFh3Vi75dRPa3dEL1op8Zkpo7kYhFNAJS2H4Mr2xGlmoz2g57SukqpaZfD+JK2o5M9OkXqwJbPZN9dsPbNn7c6LS4JEPrMUdFcFzUWmr1t+QCUtB2eL1x5KqVPC+Thdn9ZV8uRF5YJdEqxzPirvnOLOFs9m31y17VzE2ohzS4KFPj4K3F0PnQIqaTkYS+gTJnpZpt2CA4A+0LpKEn8vIVj8Dy1O01oEniyRO1viToq92beCtl2IWL/77TZC3EN/nAIqaSWkAGPy7z3V34VqDQ0NLVdaa5XGxsYO7A9QqVQqVSudNZVK1eGdB01NTR17Yx2mdZVckOZ1bBpYQxHQSJE7S+LOEntz+IHbLoZv+DkqIETgO0eOeSTSZujWKaCSVoOxRDe0XLvkfSorK6Ojo3fv3r1v3768vFYWyMXExDg4OPz4448dfrmqqqpZs2bJZDLqy5qamtjY2L1790ZERCgUihZ+cOfOnRwOp4UHFBUVOTo6Nu85bi8pKSnz589/9uwZ9eWLFy8iIyN37dr166+/VlRUdOw5W6Z1lfz82++4LlXSnLdOcWNJvFiCgO0xoRt/ORWwTujrK8fcEz11s40QVNJqCK48kp+j8YZblZtbdC2+KOF6UcL1omvxJTJZk0qFELp7927fvn2dnJy++eabiRMnPnnyRKlUIoQqKyupHywrK2toaEAIVVVVOTs7MxgMqiCjSqUqK3s7b938AOoPtbW11JNQP978Hqqrq1+8eGFqatr8gc/Pzx8xYoStrS2dTh8yZEhcXBz1/YqKiuYtuSqVqrq6esWKFfPmzWt+qveftry8XKVSvXnzJiAgoHkzXkVFRVVVVU1NTX19PfXS73dq6uvrqVqNb385VVXx8fFjxoxp3iF96dKlv//9797e3ubm5gRBUE9SVlZG/aH5daurq5vfZ3l5eV1dO8pEtKIStbqJFXWH2hCsNxHQSKE7S+LGljLYoiU/xHE3HohctoHvO1eBd7ZTQCWthuDIws7d03g/Oz/6YsYsrxQvPMULvz2TkbR0SWNdHULo9u3bpqam2dnZjx8/7tat2/nz5xcvXuzh4UGn04uKioKCgmxsbJydnTMzM0+dOvXZZ58NHjw4JiYmKyvLw8PD2tp66dKlhYWFDAbDw8PDz8+PzWa7urpOnTpVLpfn5uZ6eXlZW1vPnTv31atX0dHRFhYWzs7O/fr1ay7IWFBQYGVlRRVktLCw2LhxY2NjI5PJHD9+vK2trUQiKSoqcnZ2trW1tbCwoAqO5OTkUE/r5+dXUFDAYrHGjRu3aNGiZ8+eeXt7CwSC+vr6jRs3jh49esSIETiOz5kzx8vLa8KECdOnT6cqzgoEAnt7exsbm+3bt1dVVZEkOXr0aAcHh7Fjxz59+pR6Y+fOnRs8eDBCKDo6+rPPPktNTQ0JCZkwYYKdnZ1QKCwtLV2yZImlpaWpqemKFSuqqqo2bNhgY2MzefLkxMTENl6RVlRSWav87qCWp28+ItQ2Qje2FOOIFzEvs78/eGI5tTXZPalTnAIqaTU4W7z2cEq9pidxCmJjEhmYGPMUY55ygp4StFxVX48QysjIGDx48Jw5c5ydnUePHn3v3r0xY8ZMmzbt8ePHYWFhpqamCQkJc+bMwTCsoKDA0dExJCTk1atXbm5us2bNunXrlpmZGZPJHDJkiJeXV25ubnBwcO/evfl8flVVlZ+fn6ur682bNydOnLhy5crRo0ezWKzz58/37Nnz2rVr1Lt69uzZ2LFjPT09ly9fbmdnl56eHh0dPXDgwNjY2HXr1llbWwcGBtra2spkMjs7u2XLljU2Ns6dO9fNze3mzZu2traLFi3q1asXh8O5cePG48ePqQpMiYmJlpaWMpls6tSp69atmzFjhoODw61bt4YPH37o0KGampoRI0aEhITExsaamppu2LBh+PDhZ86c2bx586hRo548eXsmUXR0dI8ePYKDg8eOHevq6pqfn3/69GmBQODo6Lh06dLjx49Pnjw5KSnJzMwsMjLy2LFjAwcOvHbt2rJly+zt7dvYN2lFJc9f1SzdLdfpWEmb8m4boYzOFi0grzI3HTmxcuutuX5JDI8k2gy51rYRgkpaDcYSLfxRWl33UUOb/82zuFjFu5MPZAQ9OWhls0pMTEw8PT03bNiQk5NTV1dna2t76tQphND8+fN79eplb29vYWFBEERFRQWGYXv27KEKMo4cOdLOzs7U1HTdunVWVlaUHUJCQqjbkKqqqokTJw4dOtTOzs7MzMzFxaV///5UxaOxY8c2V2CkVDJt2jQLC4u5c+cihEiS7Nat2zfffGNlZWVjY2Ntbb1p0yaE0ObNm5ctW1ZeXm5razts2DA7O7sRI0Zs2LBh3759I0eODAwMfPTokZmZWUxMzKNHjywtLf39/W1sbKKjoxkMxrZt2xBCbm5uERERubm5//rXv6ytrW1tbc3MzKiytWq1+s6dO7a2tjk5b28to6Oju3fvPn/+fJIky8rKSktLV6xYMWHChP79+y9fvjw+Pn706NFLly61tLTMzMxct25djx497O3tx4wZM3Xq1PdvvlqgFZX8XlA+J1TUSTPBmsg7p8hpPKkfef2HrcePB21N8FugYNASPWdofGsyqKTVYKRwNlf4qkLDxRkLLkWnzWQoGHQFg57iTSQGBlAqSU9PNzExaa7TUVVVZWNjc+zYMYTQ1q1bv/76a4FAEB8ff/bs2draWmdnZx6PV19f7+Dg4OPjk5ycHBkZeeXKFXNzc2r4Izg4eM6cOQghpVJJo9Hc3d0VCsWZM2dOnjxpYj8AEKoAABRASURBVGKyY8eOuLi4zz//vLm2a35+voWFRVxc3KNHj/r16xcXFxcZGdmvX7/Y2FixWHz48OH58+dPmjQpPT194sSJixcvViqVdDq9+WnPnz8vk8mioqL+93//9/Lly6amptHR0XK5fNiwYW5ubnv27FEqlVStebVaPWXKlJ07d1ZUVPTv33/jxo0pKSlHjx7ds2fPgAED4uLitm3bZmpq2qySs2fP9uvXjxr6QQhdvHixe/fu586dc3R0XLRo0fHjx01NTWk02okTJxBCu3fv7tev340bN27dunXkyJFWZ5ooWlFJWvYrgi3EOnsmWBN5u41Q4cmT+pHXt245fnjlD/HzFsm9MIXnDE1tTQaVtBqMFHixhNmFle1TRWsUJSQkL16Y6L8o0X9R0uKFGdu3qBoaEEJZWVnffvutXC6nHlZdXY1h2MWLFxFCL1688PHxGT16tL29/fnz55VK5cKFC/fv348Qkslk1OACnU6Xy+Wurq63bt1CCLHZbKqSM0Lo9u3b06dPHzNmjKura2pq6oEDB4YNG+bi4uLo6CgUCt++q6IiNze3mJgYhNDSpUv9/f3fvHmzevXq0aNHjx8//sCBA/fu3ZswYcK4ceNcXV2pzsWdO3eop3V3d4+Pj585c6aFhUVgYODz58+nTp2akJAgkUhMTExcXV1tbW23bt06b968sLAwtVrt5+dH1ayNjo62tra2trZetGjRgwcPVq1aNXz4cHd3dwzD8vPzqTd29erVSZMmNR++VVhYSKPRrKysHBwctm/ffuTIkSFDhri7u9vY2Pz6669lZWWLFy+2tLS0tbVtLh/ZKq2oRJr5kvpY6rxFdjxvnSL35Ej9yOubtpw4FET+Nn+x1BuX01zldNePcQqopC2/f+wHftJDDZ8gp25sbKypUdXWqmprG2tqVHV1VItXq9Xvz240NTXV1NQ0z78ghF69etU8m1NbW9v8D3V9fX1JSQn1yOrqamqxSX19/fsjBY2NjSUlJc3fKSsrUyqVKpWqeWVKU1NTdXU19SQqlap5VuX169dUhWfqOanp2ObZk/eflnob1PeptxEREWFjY3Pz5s3Zs2dbWVm9ePGC+sH333xVVVVJSUnzZ760tLSpqamhoUGtVje/RFVV1ftSUKvVb968USqVDQ0NwcHBM2bM4PP5Dg4Obm5uzb+oNt7aULSikivJBRgpoDMNWSXvtelmp8xlJXy/+eSB1ZzLCwI+ptwBqKQNEWCkiH+nqO2NEnif1NRUDw8PW1tbFxeXhIQEbbzE9evXp02bZmtri+N4SkpKx56kFZWcET01oIGStobamsyRe3KkPqwb67ec3L+GF7twuWSWV3udAippS3C2BPYHfwxUB+f9vpXGaWhoKC8vb+7FdIBWVHLo+iP9n77peKgtPxyZJ0fqw765bvPpn9aExyxcIZ41U0qnyh20Mp0MKmlLCJ78nPhph9soYBC0opL9Vx92ZZU05125A3e2xId9c+2WM7vX7rzoHyT0mS2juco/vOUHVNKWEDz5sRuPO6dBA7qiJZU0NTXtjn2gt+vTtJL/lDuQziJvrN56bvfaiPOLg4U+s+X0v3AKqKQtIbiy/VcfdlqbBnRCSypRNzWFX7xvXCr5T6ityVJ3tngm69aq97Ymy+iuCs+32whBJW0JwZX9/NvvndamAZ3QSq+Ee/aunm3A6fwIPEmRO1vqzpF4s/iB2y6GrfvpTECI0NdXjrsne0z/bfZcUEnLIbiyny6DSro4raiEd+6e0aukOQIaKXJnS9xZYi+2IGBbdOiGn88ErI1eGgwqaTkERxoRfb/T2jSgE0AlHci7rcksiRdbuOCH33DmrS6y9EY7ITjS8Av3Oq1NAzoBVPIxEVBbfsAjLYfgSHdeBJV0cWCsBKL1QN15Y6AVlYRdyASVQD4yBFd2IB4mg7s4rSxR2xP3wCiWqEG0GYIrP5KQ3TkNGtAVrajkyI1sUAnkI0PwFKcETzqnQQO6ohWVRAm74nY+SOeG4Mouylop/g4YOq2oJDaxACOFMEMB+ZhgLPH19M47vwLQCa2o5ObtQjopMOzSRxDdhhTQmfzE30s6p0EDuqIVlSQ/eoUxDbyKGkS3IQUEyc/MbUc9LsAQaUUlWflls3liGC6BdDgYKfRiC/JfVndOgwZ0RSsqyX9Z5W8Ih1dA9DYYKfLbIS6vbuicBg3oilZU8rqifuXPiRjLOOsMQDQQjC0OPpCk8SO1AH2jFZXUK9UbjqQZa8kSiAZCcCSss3fbeAACYLi0opKmJrTr0n0MVALpaAiu/CCUUDMCWlEJoorOw1gJpKPBOdJoWJ9mBLSuEsHdF3RmVzkKB9LJIQUY81YSLCoxAlpXyb3c0tlcIcwHQzoQjBTO5Amfv4KZ4K5P6yp5WVa3dK8ch3scSPuDsURBvyTV1Dd2QlMGdEvrKlGpmrZEpsMkDqQDIbiysHP31GqYvun6tK4ShNDRhGwclpZA2h+CIz0thPICRkGbVCK4W4Qx+TDyCmlfSAH2w63kRzDmahS0SSWPn1f4hklg5BXSrmCkcP4O6cvyOm03YkAfaJNKauoa1xxIhuESSLuCcyRbjt9uaFRruxED+kCbVIIQ+uny71AvGtKuEBzpkQQ4ddxYaKtKbt6B4RJIe0IKMCZfnvVSq80X0B/aqpLc4koYLoG0PRhLtDBC9qK0VqvNF9Af2qqSBqVq/VFYXQJpawiOlHsuQ6WCFSXGQltVghCKEj2F4RJIG4OzRHGJ+dpruIC+0Q6VZOWXeXEEGNR5hbQWjCWcyRU8LqzUXsMF9I12qKROqQrenwT3OJBWg3MkG4+l19RD5TQjoh0qQQgdu5GNc6Q6b6kQPQ/OFp8T52qnxQJ6SvtUcj+vjGAL4SwLSAvBWEKfMFH28wotNVlAP2mfSpQq9drDKTD4CmkhOEey/eQdWORqbLRPJQihC5JcuMeBtBCMJfot6Zk2Giugz7RbJc9e13ix+TCPA/nL4CzRwl2y569rtNFYAX2m3SppakLM0xkEFzomkL8IzpbsjcuCoyqMkHarBCGU+HsJxoIV9JA/ByOFXhxBes5rjTdTQP/piErqlKqg/Ukw+Ar5U3C2ZOPxdKjkapx0RCUIoWhZHgGDr5A/REAnBVeSYcDVSOmgSopLaxfukkHBV0hzcLZ42b7EV1AzzVjpoEoQQkcTHhMcmc5bMERPgrGEUSKoCG28dFwlucVVc3eI4AxQCJ3Jx1jiRRHSQpgDNmI6rhKE0KFrj2C5GoTO5ONsydGEbE01SsAQ+SiV5BZX+e0QYTBiYtzBWKL5u6QFJXCap1HzUSpBCB1JyMY5MCts1MHZ4hM3czTSHAHD5WNVUvi6duGPUpjKMdpgLLH/blkJTNwYPR+rEoTQWXEu1EMy2uBsyUVZ3se3IsDQ0YBKXlXUL/9JAYtfjTA4R7J8X2JFjfLjWxFg6GhAJQihhPRCnISyr8YWAcYSCu++0EgTAgwdzaikXqnefvI2LKU3qhBcOfPUbZUaShwBCGlKJQihzLzS2TxYsWYswViiWVzR0+IqTbUfwNDRmEoQQr9ez8Y5Ejqp+4YO0XYInvwkHyaAgf+gSZW8qWoI+kUBy0y6fAiuNPhAcnUdFBMA/oMmVYIQSvq9xJsjhMJIXTgYS+TNEWU8eaPZlgMYOhpWCULo0LVHBEcKB1xo/SNNCjHyvYNESMEfvvxPBG8fyeTTmXyCIyW4cupLjCVq9xQ+KSA4suM3H2u82QCGjuZVUlbVsOZQCszmaDU4R4qzxRhLRHCkGCnEWEKcI8VYIuq/zQ/DSAFBfZ8twdkSjBRMXXnUwf8nz20JGEvsvum3qUHHaD/cbPvrElzZusMplbCQBPgvNK8ShNC9vNLZoWKMDbM5WgnGEjoGHhoweupXI78Z5RzgufW6x5b4kVMX9B1hZ2o/221j7Ns+CCnASMFYekjfkXYDxzo7rznjtOrElyaju/f9epzXFowlHD7Z19ItqO2vi3Mk83dKHz4r10abAQwdragEIRQty8PZIli0pnmPkAL3zVe79R02cKzzWHrI3//ZbZJfmKXbym59hli6BXXrM8TU3ofO5NOZApwtsfUL/bR7b0vXlb2GWfcdYWeNbTCxdh3lHGBqP3uc9xYTG3ePLfHN9z6tvC5LSHBEt+4UaanBAIaOtlTSqFKHX7hP8OQ6/+x1tZACz23X+phOGGTlaoVv+NLE8tuA/X1GTBrh6Oe9M23Et3P/PdDCbdNvGEuIs8VDbRl9hk/yDk+1ncP5v8+/HOe99d8DR31pYjly6sIBo50cAw8RbGmblgKRApwtPpqQDYdSAB9CWypBCL2ubAj6OZHgQtFGDQdnS8Z5b/3Hv3r87f/+1c988oyQCz0HjzF3DiB4cguX5f8eZOH2/WWcI8FYwkFjnQeMnkZwZfaLdn/ardfUoONTlh+2ncsbPM7TbNqiQVYu/S0cp60+2WrHBOdImVF3YPYXaAEtqgQh9KCgzDdcCitNNBiMFDl/d/bzXiY2XpudVp34vJeJmdOiXsPGff3NLO8dqaYOPr2/Hue59RqdeQtjiUzGefQaau0VnjLBh/y0e2+X9dHeO9KsaGuHT/a1dF9lMs5jwOhplu5BLXdMCI50xc+Jz0qg2CLQEtpVCUJIcPcFgyOEBfUaUwlLNH1N1P99/uWQ8TSLGYGfft5zLG2tmdPif/b4aoTjvM97m4x2D56y/PCXJpaOyw5M8CH//s9uIxz9/j1w1CArF4wlsp0b2neEnev6aCt6SB/TCX1MJ1oT37cwQI6xxbNDJamPXmm7nQCGjtZVghA6yc8huNI2Du9BWrcJKfxmwa5BY2cMGDNtLO07z+033LdcNZ++ZMBoJ0u3lbQfbk5ffWrYJMa0oOMYKbTC1w8Y7WTq4OO2MRYjBTZemxwW7yG4shkh54fZeY/41s/t+8sfGh3HSBHGEsYo8juhkQCGTmeoRNmojrh0n+DK6EyY0NFMCK6MwVMQPDnBk2OkEGOJ/vAlKWTwFBhLiJECgisneHIGT0FVusPZYup+s/lHPrg0mRQSHOkvVx42qmDvL9A6naEShFBNfSPrdAbBhQkdzYUU0EnBe3b+45fvdzTePvLdw/76+39+coIr3xObVa9UdU4LAQydTlIJQuhNZf36X1MZPIXuP4SQlkMKCK5858V7dQ0wZQO0lc5TCUKo6E1t8MFkBlcOdzp6HAHBk/PO3YP+CNAuOlUlCKHnr2vWHUmBcRO9DYOnYEXdqaqFXTZA++hslSCEikprNh1PI7gy2D2sb2Hw5Fsj0ytqGjq/VQCGjg5UghAqKa/bdiqD4EjpMEOsJyEFDJ5i49HUsqp6nTQJwNDRjUoQQqVVDazTGTgH1pvoPhgpILiyrSduw8lYQIfRmUoQQhU1yrDzmThHClXXdOkRlpDgSMMv3C2vhvsaoOPoUiUIoeq6xh9j7v+pYA+k04KzxRhb/NPlrJp6mPcFPgodqwQhVNegOnojGyOFUHitsz3CkTI4opOCJw2NsJ4V+Fh0rxKKhPTnfjskDFgO21khuDK/HZLrac91feWBLoK+qAQhdD+vLPhAMsFTwECsVoORQgZPvuLnxNs5r3V9zYGugx6pBCFUXFYbeu4ezpFibLHOP3JdMhhbjHMkzKg7BSXVur7aQJdCv1SCEKpXqk4Jcgi2kOBA+TUNh+DKvDiik/wcGGQFNI7eqYRCePfFwgg5IzQRbnY0EowUMkITl+6Wy7Je6vraAl0TPVUJQuhJUSUz6i7BkeJsmNn5qBBcKc6WhF3ILHwNNzWAttBflSCEGpSqGEX+3HApdE86FowUeoUlLdqtSEgrhGLxgFbRa5VQPCmqZEZl4BwJ7CduR0gBwZPjbHHo+cznr6HCM6B1DEAlCCGVqikhvTBgr5zBU+AwudNacLaEwZUH/ZIszizW9aUDjAXDUAlFSVnd4WuPvTlU4VJYaP8XwVhiBk/hGyY6yX9SVgV7aoDOw5BUQpGZV8o6nYGxBC2VODa+YCwRwZN7c4URl7KyCyt0fZUAo8PwVIIQampCigclm46nUSMCRt5DoSSCkQJm1N10WMAK6AiDVAlFvVIlyCjaeCwdY/IZRikU/J1EtkbekWQWw648QIcYsEooaupV4szibZF3CLaQwZPjbHHXn+UhBThbwuApvNhC5uk7svvF9UqQCKBjDF4lFPVKVdLvJdxzGb7hYoInJ7iyLrkOBSOFBFdGcOW+4ZKdF++nZb9WQk8E0A+6iEooVOqmh88qjt54vGxfIjWXgbPFXaEY9btuCM4SBe5LPHYjGwZWAX2jS6mkmZflddfSCrefvDM7VEydiYmxRIbnFFKAs8UMnoLgynzDJZyz9xLSnpeUQflVQB/pmiqhaFSpswsrzkvyNh5N9+IIGDw5IzQRZ0v0/N4HowwSmsjgymZxRRuPpl+Q5ua8qFSpYek7oL90ZZU0U9fQeD+v7Kzo6bZTd+aEi3GOxCssieDKMJYY05OuCinAWCKCK/MKSyY40tk88baTty/K8h4+K69rgFPyAAPAKFTSTKNKXVBSffN2YcSl+0G/JHuxBW8/vVw5zhZjLGFnzv5gpBBniwmu3Cs8meDJCRZ/xc9JEZeyrqU+zy2uUqpgPBUwJIxLJe9TUaPMLqy4kvJsT2xW8MHkWRwRtY/WKyyZwZPjHAnGEmEsoUZGWDBSgLGEGEuEc6QMnsIrPMUrLBljiXxCRd8dSom4lHVJnv8gvwyOjwAMF+NVyfvU1Dc+e1Wd/PDVOUluxKWstYdSF+ySenOEGClk8BTeO9I6np1p3uGpBE+OkUIvtnBhhGzjsfTdMQ/OSXIVD0oKX9fU1sP9C9AVAJX8BSp1U0296kVp3f28MtHdF78lFVz+iFxNeSa5X5yZW/r8dU1NfaMaCocAXRFQCQAAGgBUAgCABvj/ln4Wn7uXCuYAAAAASUVORK5CYII=" style="margin-left: auto; margin-right: auto;" width="400" /></span></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Here is the split between the "preferred" current page and the "preferred" redesign page</span>. </span></td></tr></tbody></table></div></td> <td style="border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-style: none solid solid none; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 329.4pt;" valign="top" width="439"><div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: 0in;"><span style="font-size: small;"><br /></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0in; text-indent: -0.25in;"><span style="font: small "Times New Roman";"> </span><span style="font-family: "Arial","sans-serif"; font-size: small;">“The current homepage feels more credible and has a more professional look”</span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0in;"><span style="font-size: small;"><br /></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0in; text-indent: -0.25in;"><span style="font: small "Times New Roman";"> </span><span style="font-family: "Arial","sans-serif"; font-size: small;">“The current homepage feels more secure”</span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0in;"><span style="font-size: small;"><br /></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0in; text-indent: -0.25in;"><span style="font: small "Times New Roman";"> </span><span style="font-family: "Arial","sans-serif"; font-size: small;">“The current homepage is much easier to navigate and gather information”</span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0in;"><span style="font-size: small;"><br /></span></div><div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: 0in; text-indent: -0.25in;"><span style="font: small "Times New Roman";"> </span><span style="font-family: "Arial","sans-serif"; font-size: small;">“The current homepage has a much better layout”</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: 0in;"><span style="font-size: x-small;"><br /></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: 0in;"><span style="font-size: x-small;"><br /></span></div></td> </tr></tbody></table><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif";">The results showed that usersclearly preferred the current homepage, meaning it might be time to head backto the drawing board. </span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif";">Call it stubbornness, but weproceeded to test the redesign on our actual customers using </span><a href="http://www.google.com/websiteoptimizer" rel="nofollow" target="_blank"><span style="font-family: "Arial","sans-serif";">Google websiteoptimizer</span></a><span style="font-family: "Arial","sans-serif";">. Google website optimizer tested theeffectiveness of our new homepage by sending half our customers to the oldhomepage and half to the new homepage. Fromthere, website optimizer calculated conversion rate (# of transaction made /site visitors) and revenue generated, allowing us to gauge which page lead tomore transactions.</span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Results of Current vs. Redesigned Homepage Test</span></b></div><div class="MsoNormal"><br /></div><table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;"> <tbody><tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;"> <td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 329.85pt;" valign="top" width="440"><div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;"><span style="font-family: "Arial","sans-serif";">Redesigned Homepage Conversion Rate and <br /> Transaction Size Improvement</span></div></td> </tr><tr style="mso-yfti-irow: 1; mso-yfti-lastrow: yes;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 329.85pt;" valign="top" width="440"><div class="separator" style="clear: both; text-align: center;"></div><div style="margin-left: 1em; margin-right: 1em;"><img alt="" src="data:image/png;base64,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" /></div><br /><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif";"></span></div></td> </tr></tbody></table><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif";">Over the course of a month, ournew homepage generated 17% more revenue vs. the current homepage on similar customervisits. 6% of the increase was due tomore converting visitors and 11% of the increase was due to people spendingmore per transactions.</span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif";"> </span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><b><span style="font-family: "Arial","sans-serif";">Our Learnings</span></b></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif";">So, why didn’t the actualresults align with the results from user testing? Sometimes, it’s hard to replicate yourcustomers – Regardless of the results; we are still advocates of user-testing. However, sometimes, it’s hard to findeveryday people to replicate your customers. We’re not selling laundry detergent, so generic user panels can onlytell us so much because they don’t exactly know what your customers care about.</span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><b style="color: black; font-family: Arial,Helvetica,sans-serif;">About the Author</b>: J<span style="font-family: Arial,Helvetica,sans-serif;">ason Thai is a marketing manager for FoxTranslate, specializing in </span><a href="http://www.foxtranslate.com/" style="color: blue; font-family: Arial,Helvetica,sans-serif;" target="_blank">document translation</a> of business,legal, immigration and academic documents in over 30 different languages.</div></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-7392856454526577242011-12-02T05:27:00.000-08:002012-04-04T01:44:52.265-07:00The Latest In Social Media Websites: Introducing Pinterest<div dir="ltr" style="text-align: left;" trbidi="on"><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/12/latest-in-social-media-websites.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Okay, here's a new one... a virtual pin board. I have to admit that I love learning about new social websites and online applications. When I heard about the latest edition to the emerging list of novel sites I had to turn to a fellow social media users to better understand what this was all about. This week, Lianne Froggatt tells us more about a new site that serves as a virtual pin board to collect everything beautiful or meaningful on the web.<br /> </span><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0lbMDvM6E4IpEC6spz3Lmt9N68Qi4mNcgWr4VlgsQKs7OlbGD2NbBwSX0TM8D1kFmF7WyKNXE-hY1oXeXen-aahw6b8OEFy62pLcg8vyN98Qscoe_zaKE5GYvHE465_dwJyYKOGD1tR0s/s1600/pinterest.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0lbMDvM6E4IpEC6spz3Lmt9N68Qi4mNcgWr4VlgsQKs7OlbGD2NbBwSX0TM8D1kFmF7WyKNXE-hY1oXeXen-aahw6b8OEFy62pLcg8vyN98Qscoe_zaKE5GYvHE465_dwJyYKOGD1tR0s/s320/pinterest.png" width="320" /></a></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">I confess I am completely addicted to Pinterest. I think this may be themost compelled I have been to a social media site since MySpace first came onthe scene back in my youth. However, since becoming embroiled in theworld of online marketing and SEO, I can’t help but be drawn not only to thepretty pictures but the incredible potential that this site can offer.</span><br /><br /><span lang="EN-GB" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><a href="http://pinterest.com/" rel="nofollow" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;" target="_blank">Pinterest</a></span><span lang="EN-GB" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"> allows users to pin images from anysite onto virtual boards under any topic from crafts to food. Described as a‘virtual pinboard’, this image bookmarking site provides an interestingplatform on which to create a buzz about a website and potentially lots oflinks back to it. As it currently stands, Pinterest allows followed links whichmeans that every time something is pinned or re-pinned, the original sourcewill receive a backlink to their domain from a powerful, authoritative website(unlike most other social media platforms)</span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"></span><br /><a name='more'></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Pinterest not only provides a bookmarklet that users can use to pinproducts and images whenever but there is also a Pin It button available forwebsites and blogs. The value of embracing Pinterest in this manner could beextremely beneficial for your company and social media profile.<br /></span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Not only can Pinterest provide links in this fashion which provesextremely beneficial for search marketing, the very nature of the site isinherently different from the main other social network sites out there.<br /></span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Twitter is getting better at displaying images, but is still very much atext based medium encouraging conversation and debate. Facebook has emphasizedphoto sharing to its user base, yet with the excellent tagging feature they putthe focus firmly on the relationship between images and people.</span><span style="color: #1f497d; font-family: Arial, Helvetica, sans-serif; line-height: 18px;"> </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Facebook business pages can be brilliant forengagement and providing information about your company’s products andservices, but Pinterest allows the emphasis to be primarily on the products.<br /></span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Other sites that focus on images such as Flickr or Photobucket have amarked difference to Pinterest; the primary focus is on the organisation and sharingof your own photos as opposed to the Pinterest which encourages people to shareanything that they like or enjoy. Sites like these also don’t have thevisual impact of Pinterest which is minimal in terms of text or surroundingspace- it is all about the images.<br /></span><br /><span lang="EN-GB" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">So, what can this innovative and exciting social media platform mean foryour business? Many companies have already been utilising Pinterest, creatingtheir own accounts and using this platform as a tool to promote their business,a good example being </span><a href="http://pinterest.com/wbshop/" rel="nofollow" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;" target="_blank"><span lang="EN-GB">Warner Bros shop</span></a><span lang="EN-GB" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">’s Pinterest boards.<br /></span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">So, as promised, here are five top tips for using Pinterest to helpmarket your company:<br /></span></div><div class="MsoListParagraph" style="margin-bottom: 10pt; text-indent: -0.25in;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="font: normal normal normal 7pt/normal 'Times New Roman';"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="line-height: 18px;"> 1. </span></span><span class="Apple-style-span" style="line-height: 115%;"> </span></span><span class="Apple-style-span" style="line-height: 115%;">For visual businesses a Pinterest account willsimply be a brilliant online gallery of your work, be that photography,clothing or crafts and help create an awareness of your </span><span style="color: #1f497d; line-height: 115%;">stuff</span><span class="Apple-style-span" style="line-height: 115%;">. Make sure you update your boards regularly andkeep the items you pin in keeping with the feel of the site. Hand outflyers in your shop or at your gallery opening complete with QR codes that willtake people directly to your online gallery.</span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><br />2. Create an ‘online catalog’ using differentboards for different item groups and help your potential customers navigatearound what you have to offer.</span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><br />3. A Pinterest led marketing campaign would be abrilliant and unique way to promote your business. Create a hiddenlanding page on your site for an exclusive product that can only be accessedthrough the Pinterest link. Or run a teaser board in the run up to the launchof a new product or event, your pins alluding to what it could be and the finalpin being a reveal. Having interesting boards will encourage people to followthem and share your content. </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><br />4. </span><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">If you run a service as opposed to havingproducts, take photos of your finished work, for example a hairdresser couldcreate different boards of short styles, up do’s and so on. Currently Pinterestis mainly used by women so it will be particularly good for these types of services.</span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;"><br />5. </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Getleaflets printed with QR codes linking directly to your boards. Hand them outat an opening or event, or simply have them lying around in your shop. Take your customers directly to your boards and keep your work in the forefrontof their minds.</span></div><div class="MsoNormal" style="line-height: 115%;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj09czA3flZ7EOWuz2ycs2dc9YIXWLYixFC_xwwsbfZE1IKKMEzDFm3rffVjk6x7P2RcMxPx8vv8YUkEU1J2A6i61AuqzlQ1MRrOnMrWcqlI0lTcF3QgjX4Gb06X4Kx6G37g12LcrLzK0eY/s1600/Lianne.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj09czA3flZ7EOWuz2ycs2dc9YIXWLYixFC_xwwsbfZE1IKKMEzDFm3rffVjk6x7P2RcMxPx8vv8YUkEU1J2A6i61AuqzlQ1MRrOnMrWcqlI0lTcF3QgjX4Gb06X4Kx6G37g12LcrLzK0eY/s1600/Lianne.jpg" /></span></a><span lang="EN-GB"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">As a relative new-comer in the social media network for businesses,there is a real opportunity with Pinterest to create a unique and exciting buzzabout your company. Currently the site is invitation only; you canrequest an invite or be invited by a current member. I do have a few invitesleft so feel free to leave a comment or drop me an email and I will send oneover.<o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: 115%;"><br /></div><span lang="EN-GB" style="font-size: 11pt;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Happy Pinning!<br /></span></span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">This post is written by Lianne Froggatt, a fresh faced internet marketer at IdeasByNet, a UK <a href="http://www.ideasbynet.com/" rel="nofollow" target="_blank">promotional gifts</a> distributor. Interested in social media marketing, SEO and general internet marketing, she would love your feedback. Find her at <a href="mailto:lianne.froggatt@ideasbynet.com" target="_blank">lianne.froggatt@ideasbynet.com</a><span lang="EN-GB" style="text-align: -webkit-auto;"> or tweet her @Lianne_Froggatt.</span></span></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-77484160836827911542011-11-29T05:32:00.000-08:002012-04-04T01:44:52.284-07:00Improve Alexa Ranking - Who Cares?<div dir="ltr" style="text-align: left;" trbidi="on"><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/11/improve-alexa-ranking-who-cares.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">As someone who loves to look at web stats, I can't help by act surprised every time I see people interested in a topic that to me is somewhat meaningless. Now, I'm not saying that I'm the end all be all with regard to what topics should be part of any mainstream conversation but this one really surprised me - Alexa Rankings!</span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGluMmIjEG5LPhMvg5CHG9JzbAslq9K-ZPIBDwF7_IuX7lY295kIpscibH34A4pb6_ACOLv6fEmcekeshk7lWp4AJKdFrdvJKoclNvjl1DeUVWJFf73YHT6_t7t-voT757l695ZsvJYrPr/s1600/alexaranking.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGluMmIjEG5LPhMvg5CHG9JzbAslq9K-ZPIBDwF7_IuX7lY295kIpscibH34A4pb6_ACOLv6fEmcekeshk7lWp4AJKdFrdvJKoclNvjl1DeUVWJFf73YHT6_t7t-voT757l695ZsvJYrPr/s320/alexaranking.png" width="320" /></a><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"> <br /></span><br /><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">Alexa's been around for a very long time. If you're not familiar with Alexa, let me give you a quick background. Alexa is owned by <a href="http://en.wikipedia.org/wiki/Amazon.com" rel="nofollow" title="Amazon.com">Amazon.com</a> and known for its toolbar and Web site information. In 1996, Amazon paid 250 million bucks for this site (stock deal) which was quickly becoming one of the standard measures of a website's traffic. </span><br /><br /><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">Users can install an Alexa toolbar which collects data on browsing behavior which is transmitted to the Alexa.com site where it's stored and analyzed. This data is used for the company's web traffic reporting which is very robust and informative.</span><span style="font-family: Arial,Helvetica,sans-serif;"> </span><br /><br /><span style="font-family: Arial,Helvetica,sans-serif;">What's great about Alexa is that you really don't need to install anything on your site to get data and it's free. You can view info about your site, competitor's sites, and really anyone's site for that matter. The only thing that I've ever included on my site is a little Alexa widget that gives me quick stats each time I visit my site. Unlike other analytic programs you don't need to place code on every page of your website. Don't ask me how it works, it just does. </span><b> </b><br /><br /><a name='more'></a><br /><br /><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>So why are people so concerned about Alexa ranking?</b></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;">People are obsessed about rankings. And why wouldn't they be? Everyone wants to see where they rank among their peers and strive to be number one. But Alexa's been around forever and it seems that all of a sudden there is a renewed interest in Alexa rankings. Personally, I would think that people are more interested in Klout, Facebook Likes, or some other "measure" of online popularity. </span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;"><br /></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvSfAH6kybd8TigSUTza7EGYtHThcWxWXRIyFmPHHq2Y5Scw1CDzM0h2f12H8pR7mjqCYA8K57z_Qj5EiDAB9JQwOcTnmTpWLvYB5WwhQocHQbOGTIRtquoMJ7XIlWMsIZRSpSZY68gdGn/s1600/alexa.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="137" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvSfAH6kybd8TigSUTza7EGYtHThcWxWXRIyFmPHHq2Y5Scw1CDzM0h2f12H8pR7mjqCYA8K57z_Qj5EiDAB9JQwOcTnmTpWLvYB5WwhQocHQbOGTIRtquoMJ7XIlWMsIZRSpSZY68gdGn/s320/alexa.jpg" width="320" /></a></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;">Giving it some additional thought, maybe the draw is simply that website owners who don't subscribe to other analytic rating services, like Compete, want to see how they rank among their peers. And the reality is you wont find a more popular resource for website rankings as Alexa.com. The other benefit is that Alexa provides some amazing insight into your traffic that you just can't get anywhere else. </span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;">The screen shot I provided on this post shows real Alexa information on one of my websites, MarketingScoop.com. You can see from the traffic breakdown that the majority of organic traffic is coming from Alexa related terms. About four years ago I wrote an article on "<a href="http://www.marketingscoop.com/improving-alexa-ranking.htm" target="_blank">Improving your Alexa Ranking</a>" and now it seems to be one of the largest drivers of traffic on my site. I suppose this is the unintended consequence of writing about an emerging topic which has now become mainstream.</span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;"><br /></span></span></div><div><b><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;">Improving your Alexa Ranking</span></span></b></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;">Although a number of the recommendations I made in my original article are no longer valid, the overall concept of Alexa ranking remains the same. The secret to top Alexa rankings is traffic and inbound links. Of course, there are other factors you can manipulate to improve your rankings as well.</span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;"><br /></span></span></div><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrNSbtCHZi9qXvE1kkI10ZrYIj4ln42izYcb1_U66bm4V5m2TYiWGgsLvk-QHFEmeQVYD9EYJbjokpBOhofVQ7zb0ldn3g4bu4yhc_5O67u9DGMiBKB_0iiu6J0MqXPS1KJHpkYdxtOgkf/s1600/alexaranking2.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrNSbtCHZi9qXvE1kkI10ZrYIj4ln42izYcb1_U66bm4V5m2TYiWGgsLvk-QHFEmeQVYD9EYJbjokpBOhofVQ7zb0ldn3g4bu4yhc_5O67u9DGMiBKB_0iiu6J0MqXPS1KJHpkYdxtOgkf/s200/alexaranking2.png" width="200" /></a><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;">1. Make sure to register on Alexa and complete your profile.</span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;">2. Get others to review your site on Alexa.</span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;">3. Place an Alexa widget on your own website.</span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;">Once you've applied the three recommendations above, the next step is to start generating traffic to your website. There are plenty of books on generating traffic so I'll just give you two recommendations that have served me well.</span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;">The first is to focus on search engine optimization. SEO is one of the most valuable tools in your arsenal for generating traffic and seeing results. This has been my number one asset for generating sustainable traffic to my website day over day and month over month. (Check out <a href="http://www.amazon.com/SEO-Made-Simple-Second-Strategies/dp/1460908511/ref=sr_1_1?ie=UTF8&s=books&qid=1300242496&sr=1-1" target="_blank">SEO Made Simple</a>)</span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;">The second traffic strategy is creating something that's unique or worth returning to your site for. In my case, I didn't see my Alexa ranking break 100,000 until I added a forum to my website. Once I did, the traffic and repeat visitors significantly improved my Alexa ranking. Think about sticky content that can draw your visitors in and back to your site over a sustained period of time.</span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;"><br /></span></span></div><div><b><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;">Apply the techniques and Alexa ranking improves</span></span></b></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;">Put these tips and strategies to work for you. If you don't see your Alexa ranking moving too much, be patient. The goal is to continually be strive towards a lower ranking. Remember, progress is your objective. The more traffic and links you build, the better your Alexa ranking.</span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 19px;"><br /></span></span></div><span class="Apple-style-span" style="background-color: white; font-family: sans-serif; font-size: 13px; line-height: 19px;"><br /></span></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-59143097515337858552011-11-22T05:31:00.000-08:002012-04-04T01:44:52.303-07:00Marketing Lessons From NetCars.com<div dir="ltr" style="text-align: left;" trbidi="on"><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript"> tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/11/marketing-lessons-from-netcarscom.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"> </script></div><span style="font-family: Arial, Helvetica, sans-serif;">This week I had the pleasure of interviewing Louis Rix, Marketing Director from Netcars.com - one of the world's fastest growing online automotive sites. In this interview, Louis not only provides some insight into how he's winning big with online marketing, but also provides helpful online marketing tips any business can use to increase leads and online sales.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtpo2ijqUqoWLiL2u5NNgtaVqFJXNOCRXHzbd77_S55j7B3sFnpay17N_VpeJtSt4ReRu_tB-1jAN58-VxGTGw7BjW4COil-BYsIdkdNLthP2m3ixgmEzhNCLzo_FMclqupA-wY8gYz6XF/s1600/netcars.png" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" hda="true" height="184" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtpo2ijqUqoWLiL2u5NNgtaVqFJXNOCRXHzbd77_S55j7B3sFnpay17N_VpeJtSt4ReRu_tB-1jAN58-VxGTGw7BjW4COil-BYsIdkdNLthP2m3ixgmEzhNCLzo_FMclqupA-wY8gYz6XF/s320/netcars.png" width="320" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>1. Hi Louis, tell us about your current role at Netcars.com?</strong> </span></div><span style="font-family: Arial, Helvetica, sans-serif;">Currently in my role as marketing director of netcars.com I manage the relationships with our PR Company, SEO Agency and Design Agency (everything passes through me). I work closely with our internal PPC Manager and link building team. I am also responsible for reporting to the board on a monthly basis with all new and ongoing developments. </span><br /><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><br />2. How has Netcars.com changed it's online marketing strategy over the past few years?</span></strong></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">We’ve only been established for 12 months. However, in that time we’ve covered a massive amount of ground. We have a very complex PPC campaign that can itemized down to a “T”. We have also launched Facebook advertising; competitions to grow our fan base and increase website traffic. Twitter has been a great tool for us to use from both a BtoB and BtoC point of view and we’re constantly engaging with our audience. Linkedin Advertising is also used to create brand awareness and drive sign ups. As a business we also invest heavily in natural search. We work alongside a very accomplished SEO Agency but we also have internal link builders.<br /></span><br /><a name='more'></a></div><strong><span style="font-family: Arial, Helvetica, sans-serif;">3. What are the 3 most effective online strategies you've used to fuel Netcars.com's amazing growth?</span></strong><br /><span style="font-family: Arial, Helvetica, sans-serif;">The 3 biggies are: PPC, SEO, Revenue Share Partnerships.</span><br /><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><strong><span style="font-family: Arial, Helvetica, sans-serif;">4. What's the biggest challenge you face when it comes to online marketing?</span></strong><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3MibhUJLgTNZTFcT0b67RljtzYyJJw3_-LXYd_u63GwH6LnFzTZ8YWYlUUBKlt0XhIjNvWHd-ceEjNNhaRXSXXR2vCZf_qOzAoEJKtxP90gZ16dmVKVrI4dDvdt14vkVF3yNKflhb9xnI/s1600/Social-Media-Collage.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" hda="true" height="153" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3MibhUJLgTNZTFcT0b67RljtzYyJJw3_-LXYd_u63GwH6LnFzTZ8YWYlUUBKlt0XhIjNvWHd-ceEjNNhaRXSXXR2vCZf_qOzAoEJKtxP90gZ16dmVKVrI4dDvdt14vkVF3yNKflhb9xnI/s200/Social-Media-Collage.jpg" width="200" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;">Staying ahead of the game/competition in natural search. Constantly re-engineering our site from a user engagement point of view.<br /></span><br /><strong><span style="font-family: Arial, Helvetica, sans-serif;">5. Do you anticipate any significant changes coming to online marketing in the near future?</span></strong><br /><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">The huge growth of Social Media advertising and the huge rise in the number of people accessing the internet through their mobile/smart phones is leading to large increases in mobile advertising. Gamification is also a hot topic at the moment.<br /></span><br /><strong><span style="font-family: Arial, Helvetica, sans-serif;">6. What did you do previously in your professional life that prepared you to be the Marketing Director for Netcars.com?</span></strong></div><span style="font-family: Arial, Helvetica, sans-serif;">From 2001 to mid 2010 I ran <a href="http://www.carfinance247.co.uk/" rel="nofollow" target="_blank">www.carfinance247.co.uk</a> with my brother Reg. Car Finance 247 is a successful car finance broker/dealer that operates nationwide in the UK. I still own this business with my brother but due to our commitments with our new venture we have a management team in place that control the business and report into us both. While running Car Finance 24/7 I was in control of all online marketing (Affiliate, SEO, and PPC). This is where I learned and honed all of my skills that have enabled me to successfully adapt to my new role.<br /></span><br /><strong><span style="font-family: Arial, Helvetica, sans-serif;">7. How will Netcars be on the cusp of change for online marketing? Do you plan to join the gamification trend?</span></strong><br /><span style="font-family: Arial, Helvetica, sans-serif;">At Netcars we’re constantly on the lookout for new, exciting marketing ideas. Gamification is definitely something we’ll be launching in early 2012. We’ll be rewarding “net points” to users (to buy car parts for their digital car) for commenting on blog posts, writing car reviews, participating in the forum and helping our community. The end user is always in the forefront of our minds whenever we make any developments to the Netcars website. We’re going to be working hard on improving the data displayed on our “Used Brand/Model” category pages by adding videos, make/model comparison statistics and an “ask the expert” section.<br /></span><br /><strong><span style="font-family: Arial, Helvetica, sans-serif;">8. What makes Netcars different than other online automotive sites?</span></strong><br /><span style="font-family: Arial, Helvetica, sans-serif;">Our motto is “We do things differently” – this is clearly displayed in our unique PPC billing model. We can also move quicker than our larger counterparts. We want to share our data whereas everyone else keeps their stats locked away. We also aim to make the car locating process an exciting one rather than a mundane task.<br /></span><br /><strong><span style="font-family: Arial, Helvetica, sans-serif;">9. What tips on SEO can you give our readers? </span></strong><br /><span style="font-family: Arial, Helvetica, sans-serif;">Follow 4 steps:<br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><em>a. Keyword Research</em> – How do your users search for your product? Do not overlook this important stage. You will uncover “low hanging fruit” (high volume search terms with low competition). There are plenty of keyword research tools out there including Google’s free tool </span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://adwords.google.com/select/KeywordToolExternal" target="_blank">https://adwords.google.com/select/KeywordToolExternal</a><br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><em>b. Site Architecture</em> – this will be determined by your keyword research. Most importantly you have to make sure your site is accessible to search engine spiders. Once that box has been ticked you need to chart the funnel/architecture from your homepage to every page on your website. Do all relevant sections interlink (allowing link juice to follow)? Make sure you have your most important pages at a maximum of 2 clicks away from your homepage.<br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><em>c. Link Building –</em> Quality over Quantity! Obtain links from relevant, authoritative partners, sites talking about your products. Obtain guest posts/articles from highly respected websites. Make the most out of your PR efforts – syndicate press releases online (with back links embedded).<br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><em>d. Constantly engage via Social</em> – Facebook shares and tweets are being indexed by Google and are a ranking factor. Make sure you’re engaging with your audience and offer a wide variety of help and information. If someone has a bad experience on your site or with your product talk to them. Don’t just “sell” yourself on Social Media – people will become bored.<br /></span><br /><strong><span style="font-family: Arial, Helvetica, sans-serif;">10. What tips on PPC can you give our readers?</span></strong><br /><span style="font-family: Arial, Helvetica, sans-serif;">First, it’s massively important to be able to quantify your PPC spend. If you can’t track goals you’re screwed as you won’t know what adgroups/campaigns are converting or not. Here are a few more:<br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><strong>a. Test ad copy.</strong></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><strong>b. Day parting</strong> – some days convert better than others.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><strong>c. Time parting</strong> – some hours of an individual day also convert better.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><strong>d. Add sitelinks to your PPC adverts</strong>. They increase CTR (click through rate). </span><br /><span style="font-family: Arial;"><strong>e. Positive reviews.</strong> If you have over 30 positive reviews on your product make sure they are coming through in your ads. Again the star seller ratings increase CTR. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><strong>f. Use your keyword research</strong> to plan out you Campaigns and Adgroups. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><strong>g. Constantly manage your bids</strong>. Position 3-4 may convert better than position 1.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><strong>h. Never give up</strong> – you don’t have a business if you can’t make Google PPC pay for you. </span><br /><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7M6XTO2v-shVcybs14j9iAHmit76icftiRIK2Y6iSG3Mv-p31XuaXS9nNjNAVb7XFNSdNYA182EqKoEA2uE1DJlVxTdR5IAYnxUSWU_Su9ZCnK9fGU1nteknX56rwKbCZ8ISxrDLPwU-V/s1600/Louis.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" hda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7M6XTO2v-shVcybs14j9iAHmit76icftiRIK2Y6iSG3Mv-p31XuaXS9nNjNAVb7XFNSdNYA182EqKoEA2uE1DJlVxTdR5IAYnxUSWU_Su9ZCnK9fGU1nteknX56rwKbCZ8ISxrDLPwU-V/s1600/Louis.jpg" /></a><span style="font-family: Arial, Helvetica, sans-serif;"><em></em></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: left;"><br /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: left;"><br /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><em>Special thanks for the guest post and marketing tips from Louis Rix...</em></span></div><div style="text-align: left;"></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: left;"><br /></div><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">Louis Rix is the Marketing Director for <a href="http://www.netcars.com/" target="_blank">Netcars.com</a> one of the fastest growing online automotive sites in the UK. </span></div><span style="font-family: Arial, Helvetica, sans-serif;"></span><br /><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><span style="font-family: Arial, Helvetica, sans-serif;"></span></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-18889557828303223372011-11-20T13:50:00.000-08:002012-04-04T01:44:52.326-07:00Go To Market Strategy<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript"> tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/11/go-to-market-strategy.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKqOjSGZn0HeAv46VPChGQnIfawvoTH_lWvEhMK0AwoW9ggv2Y8KRbh_aGvdPxZbx7dllvk_p7GQxumHYY3P4Oe_ZIO3Sm39GY9Cusf9ui_KqMm95-Eu6f505Cp4LtxdS7-8Rs7NUNhnBs/s1600/startup-business-plan.67101330.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKqOjSGZn0HeAv46VPChGQnIfawvoTH_lWvEhMK0AwoW9ggv2Y8KRbh_aGvdPxZbx7dllvk_p7GQxumHYY3P4Oe_ZIO3Sm39GY9Cusf9ui_KqMm95-Eu6f505Cp4LtxdS7-8Rs7NUNhnBs/s320/startup-business-plan.67101330.jpg" width="320" /></a><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I'm often asked about the art and science of a go-to-market strategy. Although there's really not perfect plan when it comes to developing effective marketing programs for your products or services, I do believe that there are a number of key components to the best go-to-marketing programs.<br /></span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">If you're not familiar with a go-to-market strategy, it's really a road map for introducing your offering to the marketplace. It's based on creating a unique position in the market which includes pricing, messaging, and promotional campaigns. Essentials of a strong go-to-market plan include:<br /></span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>1. Product positing. </b> Determine what your unique selling proposition is. What is your differentiation and who are you trying to sell to? Once you know just how different your products is and who your target is you can make decisions on price, packaging, and so on.<br /></span><br /><a name='more'></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>2. Know your customer. </b> Do you have a clear picture of who will pay for your product or service? Understanding the purchase decision process of your buyer - how they use the product, the need your product solves, what they are willing to pay for - makes all the difference.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /><b>3. Segment by event.</b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> Are there specific buying occasions that are important to your buyer? In the past, most go to market plans were based on product launches or arbitrary media dates. Today, in order to be effective, you need to consider significant buying times for your customers. What events are times of year drive behavior? Knowing and capitalizing on these events is essential fr your go-to-market plan.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /><b>4. Determine your sales strategy.</b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> Before rolling our your marketing plans you need to consider the sales strategy. Are you going to drive prospects to a face-to-face meeting, leverage your inside sales team, or move them into an online purchase funnel? Consider all of the buying steps before going to market.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /><b>5. Pilot your program.</b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> The most effective programs are those which are tested on a small scale. Before you put all of your marketing eggs into a single basket, consider rolling out your plans on a small test group. This allows you to better control and test all aspects of your marketing plan while minimizing risk.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /><b>6. Refine your go-to-market strategy.</b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> Once you begin to roll out your plan, be mindful of what's working and what needs improvement. The goal of marketing isn't perfect but continuous improvement. Through measurement and refinement, you can get the most from your go-to-market plan.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /><b>7. Test. Test. Test.</b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> Don't settle for good. Focus on great. After you do the initial launch of your plan, document what works, what doesn't, and what you'll do differently next time. Documentation is the key to avoiding mistakes in the future and building on your successes.</span><br /><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />Go-to-market strategies always vary in size, scope, and timing. But effective strategies have all considered the key elements of: positioning, knowing your customers, segmenting by event, sales strategy, pilot programs, refining and testing your plan. If you want to success with your next marketing roll out, make sure you've considered all of these elements as part of your go-to-market plan.</span><br /><br /></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-38612527534176410132011-11-11T13:24:00.000-08:002012-04-04T01:44:52.347-07:007 Benefits Your Business Can Gain From Blogging<div dir="ltr" style="text-align: left;" trbidi="on"><i><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">Guest post from Jeremy Tan, Survivor Marketing </span></i><br /><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"></span><br /><div class="separator" style="clear: both; text-align: center;"></div><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/11/7-benefits-your-business-can-gain-from.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_DA7YQY1N3GWMYiEyNM5Ivt4iiLlBk_wPqr6MaCVA2TAfrpzIBcW8XCd1wME4HlfB1rsvxo0R1eLGNdip43wcbF9dIHhZbPNq1v94jVSm62QWF5jmXVsp7etEc4WNj4_XoehOxmKGy5dq/s1600/blogging-done-right.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_DA7YQY1N3GWMYiEyNM5Ivt4iiLlBk_wPqr6MaCVA2TAfrpzIBcW8XCd1wME4HlfB1rsvxo0R1eLGNdip43wcbF9dIHhZbPNq1v94jVSm62QWF5jmXVsp7etEc4WNj4_XoehOxmKGy5dq/s1600/blogging-done-right.jpg" /></a><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif; font-size: small;">The reality of starting a blog is both straightforward and low cost. Setting up a blog is virtually effortless and rather easy to manage. As a result, blogs are now part of our everyday lives. Thanks to the publicity that the Internet provides to bloggers and social media experts has led to the circulation of more than 100 million blogs online.</span><br /><br /><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Many of these blogs or websites have received hundreds of thousands of subscribers, and also earned massive amounts of revenue from advertising. This has helped them to become establish significant status online.Yet, there are still a number of people who are not convinced that blogging can provide immense benefits for your business!</span><br /><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">As such, we at <span lang="EN-SG"><a href="http://www.survivormarketing.com/" target="_blank">SurvivorMarketing</a></span> have come up with 7 Benefits Your Business Can Gain From Blogging. We hope that you will be enlightened as to how your business may be losing out to your online competitors and better understand why you should start managing a blog to boost the growth of your business. <i>Here Are The 7 Benefits Your Business Can Gain From Blogging:</i><b><span class="Apple-style-span"> </span></b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span class="Apple-style-span">1. Expose Your Business to A Wider Audience</span></b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="font-size: small;">The power of the Internet is massive and rapidly evolving with an escalating number of users who surf the web on a daily basis. Search Engines such as Google and Yahoo are immensely popular for users with queries of all kinds. Approximately 60% of all blog traffic comes from search engine results. By blogging high quality content regularly and targeting the right keywords, your blog can climb above your competitors organically, increasing online visibility, and thus exposing your business to a wider audience!</span></div><a name='more'></a><span style="font-size: small;"></span><br /><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">You might want to read my articles on the </span><span lang="EN-SG" style="font-family: Arial,Helvetica,sans-serif;"><a href="http://survivormarketing.com/3-key-seo-strategies/" rel="nofollow" target="_blank">3Key SEO Strategies</a></span><span lang="EN-SG" style="font-family: Arial,Helvetica,sans-serif;"> </span><span style="font-family: Arial,Helvetica,sans-serif;"> or even download my free </span><span lang="EN-SG" style="font-family: Arial,Helvetica,sans-serif;"><a href="http://survivormarketing.com/free-e-book-giveaway/" rel="nofollow" target="_blank">"Ultimate SEO Guide" Ebook</a></span><span lang="EN-SG" style="font-family: Arial,Helvetica,sans-serif;"> </span><span style="font-family: Arial,Helvetica,sans-serif;"> for more insights on how to rank even higher in search engines!</span><b><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"> </span></b></span><br /><br /><span style="font-size: small;"><b><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">2. Provides an Avenue To Showcase Your Knowledge</span></b></span><br /><span style="font-size: small;">Utilizing blogs to showcase your knowledge or areas of expertise is an effective method for anyone to build their online reputation and credibility on the Internet. Blogs can be perceived as a powerful forum for all marketers to share their passions and clarify doubts. It may come in various forms -- be it a coffee enthusiast reviewing his cup of joe, or a touring agent sharing tips on what to do in various destinations! In any case, by blogging, you can position your business as the online authority for specific niche your business is in. When you are popular enough, you will generate an influx of traffic looking for your opinion!<b><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"> </span></b></span><br /><br /><span style="font-size: small;"><b><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">3. Provides an Avenue For People To Respond</span></b></span><br /><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Remember, blogs should never be used as a one-way communication tool. You must allow, or ENCOURAGE your customers to respond to you! Blog readers might find a particular article of yours helpful, leave a comment of appreciation, or reach out to you with questions about your content. You must be prepared to respond as well as be open to criticisms and negative feedback.</span><br /><br /><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">The key for your blog and your business to succeed is to always think like the customer. When you do, you’ll understand what the demands of your customers are and how you can meet them. By looking at how your customers respond, you will be able to know them better, establish a meaningful relationship and even sell them your products! If you can cater to their needs and demands, your sales will surely be soaring!<b><span class="Apple-style-span"> </span></b></span></div><br /><span style="font-size: small;"><b><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">4. Allows You to Project The Brand Of Your Business</span></b></span><br /><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Nobody relishes faceless corporate marketing messages or boring product catalogs -- People prefer to buy from people. This is possibly why advertisements do not focus on product attributes but rather attempt to project a brand and personality that customers can relate to and buy into. The overall tone of your blog should be an informal one. This is because you are actually expected to offer a human perspective, assume controversial positions, and showcase the uniqueness of your business to the public.<b><span class="Apple-style-span"> </span></b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span class="Apple-style-span">5. Allows You To Remain Updated</span></b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">In order for you to produce quality content, you have to do research and read extensively on specific areas or topics. Though it might be a tedious job, it allows you to be constantly up to date on new developments in your industry. Since the Internet is rapidly evolving, even on a daily basis, it’s vital for your business to keep in touch with shifting opinions and influential people!<b><span class="Apple-style-span"> </span></b></span></div><br /><span style="font-size: small;"><b><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">6. Provides a Platform To Convey News Regarding your Business</span></b></span><br /><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif; font-size: small;">This is a very important point to take note of if you are managing a small or large business. Consider this: Are you aware of how many people actually read your press releases? I'm telling you now -- the numbers are truly few. This means that even your key customers might be oblivious to any new products or services that your business might be creating. This is truly a lost opportunity unless you broadcast your message through multiple channels.</span><br /><br /><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Also, if your business were to face a problem, assuming you needed to issue a product batch recall for example, your blog could serve as an established platform to notify and communicate your position with your customers. While many people are blind to news conveyed through traditional media, an increasing number of people are actually seeking authoritative blogs for knowledge and advice.<b><span class="Apple-style-span"> </span></b></span></div><br /><span style="font-size: small;"><b><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">7. Allows Your Business to Stand Out From Your Rivals</span></b></span><br /><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Indeed, there might be more than 100 million blogs existing on the Internet. Yet, how many of them are actually company blogs, or to be more precise, how many of them are GOOD company blogs? Optimize your blog well, write good quality content, provide good customer service, and your business can achieve a valuable point of competitive advantage.</span><br /><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span><br /><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeyKPFAAQpzBp0Tsaw7DxMMHRrDMb1wxKZcVF6uWnH2MiQA7diK1xo6j5p2goMUeNKOYx_dg6GmiTuxQgVbl22sNduJp_Yy10J0XlsW9VqGpJN4MRTREPFHgerWwWvKd8H-5x7dA_0WJjW/s1600/download.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeyKPFAAQpzBp0Tsaw7DxMMHRrDMb1wxKZcVF6uWnH2MiQA7diK1xo6j5p2goMUeNKOYx_dg6GmiTuxQgVbl22sNduJp_Yy10J0XlsW9VqGpJN4MRTREPFHgerWwWvKd8H-5x7dA_0WJjW/s1600/download.jpg" /></a></span><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif; font-size: small;">This article is written by Jeremy Tan, a Young Budding Internet Marketer and Webmaster of </span><span lang="EN-SG" style="font-size: small;"><a href="http://www.survivormarketing.com/" rel="nofollow" target="_blank"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">SurvivorMarketing</span></a></span><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif; font-size: small;">. He specializes in ares of SEO as well as web marketing fundamentals. He enjoys receiving reader feedback and comments, which can be directed to <span lang="EN-SG"><a href="mailto:support@survivormarketing.com" rel="nofollow" target="_blank">support@survivormarketing.com</a></span>.</span><br /><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.comtag:blogger.com,1999:blog-4149685282971172908.post-2330526668747502502011-11-07T19:29:00.000-08:002012-04-04T01:44:52.371-07:00New Study: How Online Marketing Drives Growth and Profitability in Professional Services Firms<div dir="ltr" style="text-align: left;" trbidi="on"><div style="font-family: Arial,Helvetica,sans-serif;"><div class="separator" style="clear: both; text-align: center;"></div><div style="display: block; float: right; height: 59px; margin: 12px; width: 58px;"><script type="text/javascript">tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/11/new-study-how-online-marketing-drives.html'</script><script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"></script></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXwlFOBZIKHxqTm3eGKssuER6RCu0SZ1v8fF3a9lr-qnT6-E1JLocy0S_YHKDXXYOfZ0oIq8UwmzF4H4cgchxVLcfaTn4ioEPiYjNSvAL869_Znq0GwroiX3XCRJQqyuLQJTbIv8q8bP0z/s1600/Hingemarketing.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXwlFOBZIKHxqTm3eGKssuER6RCu0SZ1v8fF3a9lr-qnT6-E1JLocy0S_YHKDXXYOfZ0oIq8UwmzF4H4cgchxVLcfaTn4ioEPiYjNSvAL869_Znq0GwroiX3XCRJQqyuLQJTbIv8q8bP0z/s200/Hingemarketing.jpg" width="165" /></a><br /><span style="font-size: small;">Online marketing has its roots in consumer and product marketing, so it is not surprising that the professional services have been slower to embrace it. Today, many firms continue to believe that finding new clients is all about relationships and referrals. Well, a new study of <a href="http://www.hingemarketing.com/library/article/online_marketing_research_study/" target="_blank">online marketing for professional services firms</a> is blowing that theory right out of the water. </span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">This study of 500 firms, supplemented by an expert panel of 20 top digital marketing authorities, uncovers dramatic evidence that could accelerate firms’ adoption of online marketing techniques. Below are seven key findings from the study, which our research team released last week:</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>1. Firms that generate at least 40% of their leads online grow 4X faster than firms that do not generate any online leads.</b>This fact alone gives firms that embrace online lead generation a tremendous competitive advantage. But the old ways of generating business aren’t obsolete yet. The highest growth rates occur when there is a balance between online and offline leads (40-60% of leads from online sources).</span><br /><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><a name='more'></a></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>2. Increasing online lead generation boosts profitability for the entire firm.</b>Profitability doubles in firms that generate 60% or more of their leads online. So online lead generation accelerates both growth and profitability. As far as we have been able to determine, this is the first time that correlation has been documented in the professional services. </span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>3. The effectiveness of online marketing is directly related to the level of usage.</b>We asked the firms to rate 15 popular online marketing tools on two criteria: how much they used them and how effective they were. We found that firms that used the tools more frequently enjoyed better results. Obviously, you can’t dabble in online marketing techniques and expect solid results. </span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>4. Search engine optimization (SEO) and content marketing are driving the success of professional services firms.</b>In terms of overall effectiveness, SEO was rated the top technique by study participants and our panel of experts, followed closely by web analytics, blogging, usability testing and whitepapers. </span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">This is a powerful combination, and it is well suited to the habits of professional services buyers. Professional services markets are typically very competitive, and the sales process is complex. As a result, buyers are actively seeking education and information. So sellers need a way to be found and distinguish themselves.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>5. Social media for the professional services is dominated by LinkedIn and Twitter.</b>These two tools are well established in many firms. YouTube and Facebook have potential, but today they lag well behind in rated effectiveness.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>6. Online marketing is also useful in recruiting new employees.</b>Recruiting top talent is an ongoing challenge for many professional services firms. After all, their people are their product. About 55% of firms report recruiting new hires online, while one in four firms hire 40% or more of their people that way. Digital recruiting is particularly strong in the government contracting and technology sectors.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>7. Online marketing in the professional services is poised to take off.</b>Consider this. Almost half (46%) of professional services firms have redesigned their website in the last year. For firms that fit our “high growth” profile, the figure is over 85%. In addition, two thirds of firms plan to increase their online marketing budget next year, while less than 1% plan to decrease it. And the average increase in online spending is a hefty 56%. Clearly, momentum is building.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">So what does this all mean for professional services firms? I see three big implications.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">First, if your firm is not generating new business or new hires from online sources, you are missing out on huge opportunities for growth and profit. Sticking with traditional marketing tactics is not going to be a sustainable strategy. While relationships and referrals remain important, they are — literally — only half of the picture.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Second, even if you are actively involved in online marketing, you have more to do. While there are no silver bullets, the study’s high growth firms and panel of experts revealed many opportunities for average firms to enhance their marketing effectiveness, including SEO, usability testing and webinars.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Third, if you are not aggressively investing in online marketing, you are falling behind. This situation will put you at a growing disadvantage as other firms increase their budgets and, in due course, enjoy greater profits and faster growth. As time passes, it will get more costly and difficult to catch up. </span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br /></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: left;"><div class="separator" style="clear: both;"><span style="font-size: small;">The good news is that it is not too late to get in the game. But the results of this study underscore the need to act quickly. The ROI is there. The model is proven. And the momentum is shifting.</span></div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiycBEMVEKRpyZMNsyQUZL196B3SUwDotIq0Ft_yWXmTfFIIkPkGo7B_-rfGVa4lyLaI9K1ppLZbhpL_fznOKQsMEDBag9tsqi3Lgjq4HLgZh1fQlCivbFPHslqDZAbtH3NK5yxd5egFbkk/s1600/Lee-headshot_b-w_cropped.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiycBEMVEKRpyZMNsyQUZL196B3SUwDotIq0Ft_yWXmTfFIIkPkGo7B_-rfGVa4lyLaI9K1ppLZbhpL_fznOKQsMEDBag9tsqi3Lgjq4HLgZh1fQlCivbFPHslqDZAbtH3NK5yxd5egFbkk/s200/Lee-headshot_b-w_cropped.jpg" width="153" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHzrOmAw-hVhvwoe-K0rDDhEitQvy7NOfqBSgcP_n1pUQUBFnhjr34UaVC8DXn2oI6FrWzxuIOxUgl75JdQHwxi8c2uTpKoMZthyJe2cPujs8021UIdNIqzJj_1B3Ua5celz7jzUWRuFhN/s1600/LarryBodine.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Lee Frederiksen is Managing Partner of Hinge, a firm specializing in <a href="http://www.hingemarketing.com/" rel="nofollow" target="_blank">branding and marketing for professional services</a>. Lee, who was the Research Director for the online marketing study described in this post, welcomes your comments and feedback.</span></div></div>Rosiahttp://www.blogger.com/profile/06632110306738398276noreply@blogger.com